FDBusiness.com

New study shows that athletes recover faster with HYDRO.365 whey protein hydrolysate

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

New study shows that athletes recover faster with HYDRO.365 whey protein hydrolysate

November 22
11:51 2014

Endurance athletes consuming sports drinks containing carbohydrates and electrolytes plus Lacprodan® HYDRO.365 – Arla Foods Ingredients’ whey protein hydrolysate – outperform athletes using sports drinks alone, a new study reveals.

The study involved 18 top-class runners from Team Denmark taking part in a one-week training camp. The athletes were training twice a day, every day (apart from on one rest morning) equating to 13 training sessions during the week.

The athletes were divided into two groups of nine, with each receiving isocaloric diets (diets containing the same amount of calories). One group consumed a traditional sports drinks containing carbohydrates and electrolytes before and after each training session, while the other group consumed pure HYDRO.365 before each session and both a sports drink and HYDRO.365 afterwards.

The run-test was undertaken initially before the camp and then again following the conclusion of all 13 of the training sessions held over the course of the week, making it possible to compare the impact of the HYDRO.365 supplementation during the training camp. The results demonstrated that the athletes who consumed HYDRO.365 before and after training performed better in a final 4km run-test than the sports drink-only group, with a mean improvement of 17 seconds. The whey protein group also experienced less muscle damage compared with the sports drink-only group.

Troels Laursen, Head of Health & Performance Nutrition at Arla Foods Ingredients, said: “This study shows that HYDRO.365 doesn’t just improve muscle recovery, but that improvement leads to a performance benefit. The results demonstrate that, for athletes who need to train hard every day, there is no better sports nutrition ingredient to help them do this.”

Danish triathlon champion appointed brand ambassador

Allan Steen Olesen jpgMeanwhile, Arla Foods Ingredients has announced that leading triathlete Allan Steen Olesen is to act as brand ambassador for HYDRO.365. Allan, who is 31 years old and from Copenhagen, is the defending Danish champion in the short distance triathlon series and turned professional this year. He said: “Recovery is everything when you train hard every day and this protein really does the trick. My recovery times have been reduced dramatically, giving me a clear head start. I’ve experienced the benefits, which has made it easy to become an ambassador for HYDRO.365.”

Troels added: “Allan is the perfect ambassador because he’s exactly the kind of elite endurance athlete who will benefit from this exceptional protein. He commands the respect of the sports community and will be able demonstrate its benefits through his performances.”

HYDRO.365 can be used in a wide range of sports supplement product applications, including clear beverages, gels, bars, powders and tablets. It will take centre-stage for Arla Foods Ingredients at Health Ingredients Europe in Amsterdam from 2-4 December 2014. Arla Foods Ingredients is exhibiting on Stand E5.

 

For more information, please contact:

Kine Bjoralt, Ingredient Communications

Tel: +44 141 280 4141

Email: kine@ingredientcommunications.com

Twitter: @ingredientcomms

 

About Arla Foods Ingredientsaarla


Quality starts here: Arla Foods Ingredients is a global leader in natural whey ingredients for products in a range of categories – from sports nutrition, beverages, bakery, dairy and ice cream to clinical and infant nutrition.

The cornerstones of our business are innovative ingredients, world-class facilities and a staff of dedicated experts. Drawing on our portfolio of functional and nutritional whey proteins, milk minerals, lactose and permeate, our expert team delivers solutions that bring new food products quickly and efficiently to market. Our application centres run hundreds of customer product trials every week. All ingredients are produced using state-of-the-art processing technology at our plant in Denmark, or by one of our joint ventures in Argentina, Germany and the UK.

Arla Foods Ingredients Group P/S is a 100% owned subsidiary of Arla Foods, a global dairy company and cooperative owned by dairy farmers in Denmark, Sweden, the UK, Germany, the Netherlands, Belgium and Luxemburg.

 

RSS Feed

Visit our website at http://www.mynewsdesk.com/arla-foods-ingredients and sign up to our News RSS feed for all the latest developments – updated regularly.

 

Twitter

Follow us on twitter for all the latest updates @ArlaIngredients

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018InterFood Krasnodar
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements