FDBusiness.com

New Year Dieting Dilemma for British Consumers

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Britvic Continues to Put Health at the Heart of its New Sustainable Business Programme Britvic has launched ‘A Healthier Everyday’, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. The creation of ‘A Healthier Everyday’ follows a review by the company into how it can ensure that its sustainability programme is [...]...
  • Bayn Europe Sets Up Chinese Subsidiary For Sugar Reduction Bayn Europe AB has signed a joint venture agreement with real estate development company HuaHe International Asset Management to introduce sugar reduction to the China market. Both partners agreed on a co-operation model and mutual commitments for the set up of joint venture. Bayn will hold 65% of equity and HuaHe will hold 35%. Further to [...]...
  • Ishida X-ray Flexibility Ensures Premium Product Quality Ishida X-ray inspection technology is helping to maintain the premium quality reputation of one of Russia’s most popular traditional snack brands. The ‘ROSTRAGROEXPORT’ company was founded by Mr Boris Aleksandrov in 1995, who spotted a niche in the Russian food market for a good quality traditional curd snack.  Its ‘B.Y. Aleksandrov’ brand, named after the company’s [...]...
  • ‘Latte Levy’ – Coffee Drinkers Want to Go Green, But Price is a Barrier As the UK Government aims to eliminate avoidable waste with the announcement of its 25-Year Environmental Plan, Mintel research reveals that Britain’s coffee shop drinkers are happy to do their bit for the environment, but not at any cost. 40% of out of home hot drinks consumers wouldn’t mind paying extra for drinks served in 100% [...]...

New Year Dieting Dilemma for British Consumers

New Year Dieting Dilemma for British Consumers
January 03
12:15 2012

Despite having the resolve to lose weight, British consumers may not know how to go about it, reveals new research from Mintel. Indeed, just six in 10 (61) UK consumers say that they know what they should and should not eat to lose weight – dropping to only 55% of men.

Furthermore, over one in 10 Brits (12%) say that “I’d like to lose weight, but I don’t know how” and just 41% say that they know how many calories a day they should consume. The number of adults who try to eat a low-fat diet has also dropped between 2008-11, from 44% to for 37% of consumers.

Alex Beckett, senior food analyst at Mintel, comments: “Our research suggests that consumers are going on diets despite being uncertain about what they should eat. It also implies that advice surrounding calorie consumption is failing to register among a sizeable chunk of the population – especially men. This presents manufacturers with an opportunity to take the lead and help consumers understand the importance of calories via educational marketing activity. Consumers’ uncertainty about calories and what foods to avoid to lose weight stems from a wider lack of clarity about what is and isn’t healthy. To excite sales growth, diet food manufacturers must tackle this consumer confusion in a way that all people will relate to.”

Overall, the diet and weight control foods market is currently valued £1.6 million – by 2016, Mintel forecasts the market to grow 7% to £1.7 million. Today, half (50%) of consumers claim that “most of the time” they eat carefully to help control their weight. But in spite of the economic downturn and its aftermath, there has been little change in the number of consumers who have been on a diet, though the share of those who often go on diets has marginally declined, by 0.8 percentage points, between 2007 and 2011. However, the uncertain economic outlook may have an impact on future growth as consumers grow more concerned about their financial situation than their weight. Indeed, Mintel’s research reveals that “my own financial situation” was deemed a personal concern by 59% of adults in 2011 whereas “my health” was deemed a concern by just 41%.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements