FDBusiness.com

New Year Dieting Dilemma for British Consumers

 Breaking News
  • Valeo Foods Acquires Tangerine Confectionery For £100 Million Valeo Foods Group, the acquisitive Irish and international food business, is reported to have purchased Tangerine Confectionery of the UK for £100 million (€112 million) from Blackstone Group. The deal adds popular UK confectionery brands such as Dip Dab, Fruit Salad and Blackjack to Valeo Foods Group’s growing portfolio, and will increase annual turnover to [...]...
  • Constellation Brands to Invest $4 Billion to Develop Canabis Market Constellation Brands, the North American and international alcoholic drinks group, is investing US$4 billion (C$5 billion) to increase its stake in Canopy Growth Corporation, a leading diversified cannabis company, to 38%. The significantly expanded strategic partnership will position Canopy Growth as the global leader in cannabis production, branding, intellectual property and retailing. As a result of [...]...
  • Brewing Up Authenticity, Vibrancy, and Sol With the hot summer months in full swing, beer lovers are reaching for their favorite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, they [...]...
  • Carlsberg Group Delivers Strong First Half Carlsberg Group has increased operating profit organically by 14.2% in the first half of 2018 with all three of its regions – Western Europe, Asia and Eastern Europe – delivering very solid performances. Organic net revenue growth was 5.1%. Reported operating profit rose by 6.0% to DKr4.373 billion (€586.5 million), impacted by negative currency factors [...]...
  • Levi Roots Caribbean Snack Pots Launched by Aimia Foods Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’, a range of On the Go Instant Snack Pots, that consumers simply add hot water to and stir for ease of preparation. Using natural, clean ingredients, the products have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes. Michelle [...]...

New Year Dieting Dilemma for British Consumers

New Year Dieting Dilemma for British Consumers
January 03
12:15 2012

Despite having the resolve to lose weight, British consumers may not know how to go about it, reveals new research from Mintel. Indeed, just six in 10 (61) UK consumers say that they know what they should and should not eat to lose weight – dropping to only 55% of men.

Furthermore, over one in 10 Brits (12%) say that “I’d like to lose weight, but I don’t know how” and just 41% say that they know how many calories a day they should consume. The number of adults who try to eat a low-fat diet has also dropped between 2008-11, from 44% to for 37% of consumers.

Alex Beckett, senior food analyst at Mintel, comments: “Our research suggests that consumers are going on diets despite being uncertain about what they should eat. It also implies that advice surrounding calorie consumption is failing to register among a sizeable chunk of the population – especially men. This presents manufacturers with an opportunity to take the lead and help consumers understand the importance of calories via educational marketing activity. Consumers’ uncertainty about calories and what foods to avoid to lose weight stems from a wider lack of clarity about what is and isn’t healthy. To excite sales growth, diet food manufacturers must tackle this consumer confusion in a way that all people will relate to.”

Overall, the diet and weight control foods market is currently valued £1.6 million – by 2016, Mintel forecasts the market to grow 7% to £1.7 million. Today, half (50%) of consumers claim that “most of the time” they eat carefully to help control their weight. But in spite of the economic downturn and its aftermath, there has been little change in the number of consumers who have been on a diet, though the share of those who often go on diets has marginally declined, by 0.8 percentage points, between 2007 and 2011. However, the uncertain economic outlook may have an impact on future growth as consumers grow more concerned about their financial situation than their weight. Indeed, Mintel’s research reveals that “my own financial situation” was deemed a personal concern by 59% of adults in 2011 whereas “my health” was deemed a concern by just 41%.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements