FDBusiness.com

Nickelodeon characters feature on augmented reality juice packs

 Breaking News
  • Morrisons Expands Food Production Base UK grocery chain Morrisons has acquired Chippindale Foods, a leading English supplier of free range eggs. The acquisition means that Morrisons will make even more of its own fresh food and become more competitive for customers on these important everyday products. It will also bring forward the date at which all Morrisons eggs will come [...]...
  • Jarlsberg Cheese Launches New Product into 265 Waitrose Stores Jarlsberg, the famous Norwegian cheese export, has confirmed the launch of its new on the go product called Jarlsberg Minis with product listing confirmed in 265 Waitrose stores. Jarlsberg is the UK’s number one deli cheese with holes and contains a lower fat and salt percentage to its rival cheddar. The Jarlsberg cheese minis became famous after [...]...
  • Double A Grade BRC Accreditation For FRIP FRIP Finishing has gained Double A accreditation at its plants in Scotland and Redditch, England, following the award of Double A BRC accreditation in FRIP Hinckley. Group Managing Director, Leslie Gibson says:  “We set out an ambitious timetable of achieving accreditation for both of these sites by the end of the year, and are delighted [...]...
  • Brexit Deal Vital to Protecting Irish All-island Supply Chains Food Drink Ireland (FDI), the Ibec group that represents the food industry, has said the full implementation of the December Brexit deal was vital to protect complex all-island supply chains. The deal now needs to be put into a binding legal contract, there can be no black-sliding on clearly agreed commitments. At the launch of [...]...
  • GEA Cooling Systems For Pork Production in Russia At the end of last year, the pig slaughter and processing entity Agroeco-Yug signed a contract with the technology group GEA for the supply, installation and commissioning of an extensive cooling system. This plant will be built in the Voronezh region and will be one of Russia’s largest businesses for the slaughter and processing of [...]...

Nickelodeon characters feature on augmented reality juice packs

March 11
12:00 2013

Appy Food & Drink Co has launched a range of juice drinks for children featuring characters from Nickelodeon and incorporating augmented reality technology

The range is packaged in Tetra Pak cartons and consumers can scan the back of the cartons with their smartphones to collect props worn by the characters.

Consumers can download the free Appy Drink App, which is available from Google Play and Apple’s app store.

The digital props can be stored on phones and can be used to customise images. The brand is running a competition where consumers can upload customised pictures to social media channels such as Facebook and Twitter.

The Nickelodeon characters are Dora the Explorer, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. The range will be available in the Tetra Brik Aseptic 200ml carton with straw. They are designed for the on-the-go market and come in three flavours; Orange & Pineapple, Apple & Blackcurrant and Tropical Vitamin Boost, with further flavours to be revealed later in the year.

The Appy Drinks’ Nickelodeon juice range will launch at the International Food & Drink event at Excel London 17th-20 March (stand S4358).

Bobby Patel, director and co-founder of Appy Food & Drinks Co said: “Tetra Pak was our first choice for the range, primarily because the cartons provide a large printable surface area – essential for us as we needed plenty of room to showcase the digital element of our drinks.”

Mike Jarvis, Portfolio Manager at Tetra Pak added: “Augmented reality is set to change the face of packaging in the coming years, and we are really excited to be working with a customer that is already incorporating it into their products.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 18, 2018Vinisud
  • February 25, 2018fish international
  • February 27, 2018Int'l Food Fair
  • February 27, 2018Warsaw Gastro Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements