FDBusiness.com

Norwegian Seafood Council Advertises on UK TV For First Time

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Norwegian Seafood Council Advertises on UK TV For First Time

Norwegian Seafood Council Advertises on UK TV For First Time
January 21
09:42 2015

A new sponsorship deal that will see the Norwegian Seafood Council promoted on the Good Food Channel throughout 2015 has commenced. This is the first time the organisaiton will appear on British televisions, aiming to increase the number of people adding seafood to their shopping baskets and generally boosting the seafood category.

This will in turn drive demand for Norwegian seafood, as one of the UK’s largest seafood suppliers.

The activity, devised and delivered by the creative communications agency Bray Leino, kicks off with four new idents portraying Norwegian seasonal whitefish and salmon.

NorwegianSeafoodCouncilLogoThe sponsorship will feature within Good Food titles such as Masterchef – The Professionals, Rachel Allen, The Hairy Bikers, River Cottage, Rick Stein (various), Man vs Food, and more within the Good Food Channel portfolio.

Bray Leino chief executive Kate Cox says: “We’ve been working with NSC since 2010, doing lots of exciting PR and retail activity to drive awareness of the NSC brand and promote the benefits of having healthy, sustainable fish products on the weekly shopping list. This first foray onto TV is a big step for NSC and will form a great backbone to the 2015 campaign, which aims to further build awareness, recognition and trust in the NSC brand.”

Jack-Robert Møller, UK director of the NSC, says: “This is a hugely exciting step for the NSC. For the very first time in the UK, we are using TV to encourage more people to cook the seafood we are so passionate about for themselves and their families at home. Ultimately the activity will see more shoppers choosing to buy fish as part of their weekly shop, which is a sustainable, as well as a healthy and delicious choice.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements