FDBusiness.com

Norwegian Seafood Council Advertises on UK TV For First Time

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Norwegian Seafood Council Advertises on UK TV For First Time

Norwegian Seafood Council Advertises on UK TV For First Time
January 21
09:42 2015

A new sponsorship deal that will see the Norwegian Seafood Council promoted on the Good Food Channel throughout 2015 has commenced. This is the first time the organisaiton will appear on British televisions, aiming to increase the number of people adding seafood to their shopping baskets and generally boosting the seafood category.

This will in turn drive demand for Norwegian seafood, as one of the UK’s largest seafood suppliers.

The activity, devised and delivered by the creative communications agency Bray Leino, kicks off with four new idents portraying Norwegian seasonal whitefish and salmon.

NorwegianSeafoodCouncilLogoThe sponsorship will feature within Good Food titles such as Masterchef – The Professionals, Rachel Allen, The Hairy Bikers, River Cottage, Rick Stein (various), Man vs Food, and more within the Good Food Channel portfolio.

Bray Leino chief executive Kate Cox says: “We’ve been working with NSC since 2010, doing lots of exciting PR and retail activity to drive awareness of the NSC brand and promote the benefits of having healthy, sustainable fish products on the weekly shopping list. This first foray onto TV is a big step for NSC and will form a great backbone to the 2015 campaign, which aims to further build awareness, recognition and trust in the NSC brand.”

Jack-Robert Møller, UK director of the NSC, says: “This is a hugely exciting step for the NSC. For the very first time in the UK, we are using TV to encourage more people to cook the seafood we are so passionate about for themselves and their families at home. Ultimately the activity will see more shoppers choosing to buy fish as part of their weekly shop, which is a sustainable, as well as a healthy and delicious choice.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements