FDBusiness.com

Now’s the time to think about rice from the USA

 Breaking News
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...
  • FrieslandCampina Significantly Expands its VLOG Production Due to the sharp increase in demand in Germany, FrieslandCampina is increasing the number of participating dairy farms that supply VLOG milk from 400 to more than 600. All VLOG milk produced by Dutch FrieslandCampina dairy farmers is used to make cheese for the German market. VLOG (Verband Lebensmittel Ohne Gentechnik) is a German association responsible [...]...
  • English Food Manufacturers Sign Up to Made Smarter Support A number of food manufacturing firms in the North West of England have signed up to a business-led programme which aims to use digital technology to boost growth and success. By implementing advances in data analytics, Artificial Intelligence (AI), Augmented Reality (AR), Industrial Internet of Things (IIoT), 3D-printing and robotics, firms can enhance their profitability [...]...

Now’s the time to think about rice from the USA

December 12
11:54 2011

America has long been a rice exporter to the UK
and around 60,000 tonnes are currently imported into this country every year.

U.S. long grain rice is one of the world’s top quality rice’s. It’s available in different varieties such as regular white and regular brown, as well as easy-cook varieties and can be purchased in a range of pack sizes.

Sold and eaten worldwide, American long grain rice is also a healthy option for today’s consumers, as it is virtually fat and cholesterol-free and contains complex carbohydrates. Complex carbohydrates provide a slower and more sustained release of energy than simple carbohydrates.

The following are the most popular U.S. long grain rice varieties: –

Regular American long grain white rice.
This has a subtle flavour that perfectly complements both rich and delicate sauces. The harvested rice is milled to remove the husk and bran layer and, on cooking, the grains separate to give an attractive fluffy appearance.

Regular American brown long grain rice (whole grain rice).
Enjoyed for its distinctly nutty flavour, brown rice undergoes only minimal milling. This removes the husk but retains the bran layer.

American Easy-cook long grain white rice.
The ideal choice for beginners.  It is steamed under pressure while still in an un-milled state, and only then milled. The process
gelatinises the grain’s starch (reducing the possibility of over-cooking) and produces an extra fluffy cooked grain.
American Easy-cook brown long grain rice.
As with white rice, brown rice is also available in easy-cook form

and is faster cooking than regular brown rice. The process also helps the grain retain its shape when cooked.

There are many other advantages to American Rice, not least the growing and harvesting techniques applied in the USA today:

Modern and efficient production (e.g. sowing by airplane, laser-levelled land, state of the art combine harvesters that preserve the quality of the grain)

  • Hygienic processing. Stringent quality controls are mandatory. Only the purest water is used for parboiling.  The rice is so clean it can be used straight from the pack without rinsing.
  • Consistent growing conditions allow for a uniform ripening of the rice grains, which optimises yield and produces a high quality product.

As well as long grain, other varieties such as medium grain and Wild Rice are also grown in the USA.

Tim Bates, USA Rice Federation spokesman in the UK said, “There has been an increased amount of interest this year in U.S long grain rice and we’re very pleased that more wholesalers and retailers are enquiring about availability for 2012”.

American rice is available through a number of wholesalers and importers. To find out more information about suppliers, contact The USA Rice Federation on 01753 851910, or email: customer@usarice.com
www.usarice.eu

For further details or a hi-res version of the photograph call Tim
Bates on 01753 851 910 or email tim@comeintothegarden.co.uk

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements