FDBusiness.com

A new service from the world’s largest glass packaging container manufacturer Owens-Illinois (OI) has been named the most ‘Promising Launch’ by The Oscar De L’Emballage (Oscars of Packaging) Awards. O-I : EXPRESSIONS (www.discoverexpressions.com) allows brands to turn their glass packaging into a canvas through digital printing. Unveiled in early September 2018, the new service responds to the growing demand for late-stage differentiation by offering customers the opportunity to create highly personalised and customised glass packaging.

Melianthe Leeman, Global Innovation Platform Leader for O-I received the Oscar d’Emballage for O-I : Expressions.

The Oscars De L’Emballage Awards are organised by Infopro Digital, publishers of French packaging publication Emballages Magazine, and recognise packaging excellence.

Arnaud Aujouannet, Chief Sales and Marketing Officer of O-I, said: “It is very positive to see recognition in this prestigious awards scheme for this new service that makes glass even more value-adding for brands, by making glass more flexible in how it can respond to brands’ needs for differentiation and speed to market. O-I : EXPRESSIONS transforms glass packaging design and presents an exciting step on O-I’s strategic growth agenda.”

O-I : EXPRESSIONS allows for flexible volumes, industrial speeds and affordable value with a wide variety of colour and design possibilities. It is ideal for producing packaging for short campaigns, such as seasonal promotions or limited editions.

These capabilities are expanded by, O-I : EXPRESSIONS RELIEF, a premium version of the service that enables brands to apply customised tactile digitally printed effects, including embossing and coloured embossing capabilities. This takes a step beyond what was previously thought possible in terms of glass customisation and premiumisation.