FDBusiness.com

One in Four Consumers Supports a Ban on Meat-related Names For Vegetarian Products

 Breaking News
  • UK Restaurant Numbers Drop Again as Consumer Tastes Shift Britain’s restaurant numbers have fallen for the sixth quarter in a row, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals. Independent operators have borne the brunt of the closures with group-owned restaurants proving more resilient despite some major brand failures. The quarterly survey of the country’s supply of licensed premises reports a 3.4% drop in [...]...
  • Molson Coors Commits to Reduce Plastics in Packaging Molson Coors in the UK and Ireland is removing the plastic packaging from its Carling and Coors Light brands, as part of new global packaging goals. The brewer will remove the plastic film wrap from large multipacks by the end of March 2020, replacing the plastic wrap with 100% recyclable fully enclosed carton board. By [...]...
  • Carlsberg Group Upgrades Full Year Operating Profit Outlook Carlsberg Group has delivered organic operating profit growth of 17.7% for the first half of 2019 with reported growth of 18.2% to DKr 5.17 billion (€693 million). Organic net revenue growth was 4.2% and on a reported basis net revenue rose by 6.5% to DKr32.99 (€4.42 billion). Operating margin improved by 160bp to 15.7%. Reported net [...]...
  • Diageo Forms New Rum Joint Venture Diageo and Corporación Cuba Ron, a leader in the production of premium Cuban rums, have created a joint venture – Ron Santiago. The joint venture will have exclusive global distribution rights to Santiago de Cuba, a premium Cuban heritage rum brand. Globally, premium and above rum segments are growing ahead of the category overall, with premiumisation [...]...
  • Stirring Times For US Yogurt – Innovation is Vital in a Changing Consumer Environment Over half of all U.S. consumers now buy yogurt as part of their typical grocery basket, according to a new report from Innova Market Insights, but their habits appear to be evolving. Convenience themes are becoming increasingly important, for example, with 17% of consumers naming this as a significant choice factor in 2018, which is [...]...

One in Four Consumers Supports a Ban on Meat-related Names For Vegetarian Products

One in Four Consumers Supports a Ban on Meat-related Names For Vegetarian Products
March 13
10:07 2019

One in four consumers believes vegetarian products should not be allowed to have meat-related names like sausage or burger, a survey has found. Specialist PR agency Ingredient Communications commissioned polling experts Surveygoo to explore attitudes to the way meat-free products are named. Nearly 1,000 consumers were surveyed (499 in the UK and 484 in the US). The sample included vegetarians, vegans, pescatarians and meat-eaters.

Across all groups, 25% of respondents said manufacturers of vegetarian products should not be permitted to use meat-related names like sausage, burger or steak. Vegetarians were the least likely to disapprove of meat-related names, with only 18% supporting a ban. By contrast, 33% of vegans and 26% of meat-eaters said vegetarian products should not be allowed to have meat-related names.

Richard Clarke, Managing Director of Ingredient Communications, says: “It’s no secret that many in the meat industry want to stop what they see as the misrepresentation of vegetarian products. What is perhaps surprising is that so many consumers also seem to support a ban. With interest in plant-based diets increasing, and a backlash from the meat industry under way, it is time for a debate about the way vegetarian and vegan products are presented.”

The survey also revealed a significant difference between vegetarians and vegans when it came to purchasing decisions. Nearly half of the vegetarians surveyed (49%) said they were more likely to buy a meat-free product if it was labelled with a word such as sausage, burger or steak. However, only 19% of vegans said the same, with 57% saying they were less likely to buy a product if it carried a meat-related name.

Neil Cary, Managing Director of Surveygoo, comments: “One of the most interesting findings from this research is the extent of the difference between vegetarians and vegans. Vegetarians seem to prefer products that mimic traditional meat formats, but this is a turn-off for many vegans. The obvious lesson for manufacturers and marketers of plant-based products is that vegetarians and vegans are distinct consumer categories, with vastly different purchasing preferences.”

The way meat-free products are presented has become a political issue in both Europe and the US. In 2017, the European Court of Justice prohibited dairy product names for non-dairy products, such as milk. Last year, France passed legislation prohibiting vegetarian products from being labelled in the same way as traditional animal products. And in the US, companies in Missouri are now prohibited from “misrepresenting a product as meat” if it is not derived from livestock or poultry.

Among survey respondents who approved of vegetarian products with meat-related names the most common reason was that “it describes the nature and format of the product accurately”, a view held by 58% of all respondents and 65% of vegetarians. However, 60% of those who disapproved believed that meat-related names are misleading.

The respondents were also asked to pick their preferred terms for vegetarian products if meat-related names were banned. The top name for sausages was “rolls”, the top name for burgers was “patties”, and the most popular name for vegetarian steaks was “portions”.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements