FDBusiness.com

Organic Fruit Demand Hits 10 Year High in Britain

 Breaking News
  • Irish Supermarkets Benefit From the Christmas Spirit The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 31 December 2017, reveal that shoppers spent an extra €90 million on groceries over the festive period. David Berry, director at Kantar Worldpanel, comments: “Over the Christmas period the average household spent a record €1,532 on groceries – an increase of [...]...
  • Britvic Continues to Put Health at the Heart of its New Sustainable Business Programme Britvic has launched ‘A Healthier Everyday’, its new sustainable business programme which builds on its commitment to: help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet. The creation of ‘A Healthier Everyday’ follows a review by the company into how it can ensure that its sustainability programme is [...]...
  • Bayn Europe Sets Up Chinese Subsidiary For Sugar Reduction Bayn Europe AB has signed a joint venture agreement with real estate development company HuaHe International Asset Management to introduce sugar reduction to the China market. Both partners agreed on a co-operation model and mutual commitments for the set up of joint venture. Bayn will hold 65% of equity and HuaHe will hold 35%. Further to [...]...
  • Ishida X-ray Flexibility Ensures Premium Product Quality Ishida X-ray inspection technology is helping to maintain the premium quality reputation of one of Russia’s most popular traditional snack brands. The ‘ROSTRAGROEXPORT’ company was founded by Mr Boris Aleksandrov in 1995, who spotted a niche in the Russian food market for a good quality traditional curd snack.  Its ‘B.Y. Aleksandrov’ brand, named after the company’s [...]...
  • ‘Latte Levy’ – Coffee Drinkers Want to Go Green, But Price is a Barrier As the UK Government aims to eliminate avoidable waste with the announcement of its 25-Year Environmental Plan, Mintel research reveals that Britain’s coffee shop drinkers are happy to do their bit for the environment, but not at any cost. 40% of out of home hot drinks consumers wouldn’t mind paying extra for drinks served in 100% [...]...

Organic Fruit Demand Hits 10 Year High in Britain

Organic Fruit Demand Hits 10 Year High in Britain
February 24
15:45 2016

British consumers are creating the highest demand for organic fruit for 10 years. In the last year UK demand for organic fruit has grown by 8 per cent across the market (IRI data January 2015).

Sales at Tesco are more than twice that, growing by more than 18 per cent in the same time period – a direct result of the supermarket’s commitment to offering customers a wide range of great quality organic foods and continuing to cut prices; making it more affordable for families across the country. Among the most popular organic fruit items at Tesco are:

  • Soft fruit such as strawberries, blueberries and raspberries – demand up 34 per cent in the last year
  • Bananas – up 27 per cent
  • Citrus fruit – up 17 per cent
  • Mangos and other exotic fruit – up 8 per cent
  • Apples and pears –up 8 per cent.

Tesco fruit commercial manager Gareth Wilcock comments: “The revival of organic foods has been gathering pace over the last few years, with keener prices and better availability both playing a major part in that. We have been working hard to get quality, organic produce into stores as quickly as possible, to provide extra days of freshness for customers. Smaller snacking pack sizes for several key organic berry fruit lines, has also helped with portion control and cutting down on potential  food waste.”

Tesco’s main UK organic fruit supplier/grower is Organic Farm Foods, based near Evesham in Worcestershire, who supply a wide variety of fruit including apples, pears, grapes, watermelons, kiwi and mango.

Their managing director Adam Wakeley also gave some insight into the rising demand for organic fruit and how they are making sure they stay ahead of this trend. “Traditionally the two biggest challenges for organic produce have been price and availability and we have been working closely with Tesco and our growers around the world to improve availability as we move between seasons.” Adam Wakeley adds: “We are particularly focusing on bridging gaps in supply to ensure customers can receive a consistent year round offer.”

During the recent economic downturn, organic purchases were among the first food items to be ditched as people sought to save money on their weekly shop. As a result, The Organic Trade Board (OTB), a non-profit organisation of more than 120 food producers and retailers, including Tesco, was formed in 2008 to promote the benefits of organic food.

Paul Moore, Chair of Organic Trade Board, says: “We are delighted to see Tesco enjoying growth in organic fruit sales. Nearly two thirds of organic consumers have entered the market since 2009 and are young, highly motivated and engaged with food. Our research shows motivation around health and the environment underpins the interest in organic foods with over 45 per cent of existing consumers expecting to buy more organic in the next 12 months.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Anfas Food Product
  • January 17, 2018Dutch Organic Trade Fair
  • January 19, 2018International Green Week
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements