FDBusiness.com

Osborne Pike has assisted Dutch brand Appley Goodness as it drives into the UK market.

The design agency was tasked with creating a UK brand. According to Osborne Pike, it incorporated a stripped-down approach and tested a set of written concepts and brand names with help from online research firm Clickback.

The brand was founded by Dutch apple farmer Roel Vermeulen. The product range comes in a glass carafe and is designed to stand out on shelf. In the Netherlands, the brand incorporates a “gloriously naïve label design”.