FDBusiness.com

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel

 Breaking News
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...
  • PepsiCo Reveals the 10 Finalists Joining its 2018 Nutrition Greenhouse Programme PepsiCo has announced the 10 entrepreneurs that will form the second class of its health and wellness incubator in Europe. First launched in 2017 to support the next generation of food and beverage entrepreneurs, the PepsiCo Nutrition Greenhouse programme offers each of the 10 participating companies a €20,000 grant, and access to PepsiCo mentors and experts to take [...]...
  • PureCircle Increases Capacity to Supply Reb M PureCircle, the world’s leading producer and innovator of stevia sweeteners, has announced that its recent advances in expanding capacity now enable it to supply significantly more Reb M to global beverage and food companies. Using beverage sweetening as an equivalized example, PureCircle can now supply enough Reb M to sweeten about 500 million cases of zero-calorie [...]...
  • Introducing the Propack Synchronized Staging Transfer Model PSST/120 Propack has announced a new, economical, safe product delivery system that uses stepper servo technology to receive randomly presented products from baggers, pouchers and flow wrappers to synchronise product delivery to high-speed cartoning machines. With a maximum packing rate of 120 packs per minute (PPM) to 80 twin PPM (depending on product size), the PSST/120 [...]...
  • Bel to Produce Mini Babybel at its First Canadian Factory Bel Group, a world leader in branded cheese and a major player in the healthy snack market, plans to build its first Canadian plant in Sorel-Tracy, Quebec. The facility, which is scheduled to begin commercial production in early 2020, will be fully dedicated to producing Mini Babybel® cheese. These dairy snacks encased in small and [...]...

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel
January 28
11:58 2015

The UK’s biggest packaging event, taking place at Birmingham’s NEC on 25 and 26 February 2015, brings together the very best in the packaging and print industry from right across the globe.

Celebrating it tenth anniversary Packaging Innovations, with dedicated Ecopack and Contract Pack areas, and co-located with Empack and Label&Print, will showcases over 350 exhibitors specialising in all aspects of packaging from materials and design, to machinery, new technologies and equipment.

Among them, will be exhibitor Stuart Kellock (pictured), Owner of Label Apeel (stand H19) who shares his thoughts on digital print, the next big trends and whether being sustainable is still crucial for business.

  1. What is next for digital print?

In labels and packaging the next step has got to be educating the end user, the marketeers and the brand owners about what is available to them. Pumping the market with presses does nothing for the innovation being applied. For me, it will be those who can apply themselves to new and innovative applications that will be the winners. Those who are merely using digital presses to produce labels that could be done using conventional, will find that the unseen costs quickly catch up with them, and that the competition very quickly becomes a bit hot to justify the expenditure. We have already seen this model play out in the commercial sheet fed world with disastrous outcomes for some of the less innovative businesses.

  1. Has personalised packaging had its day?

No, personalised packaging is here to stay. With any amount of luck we can all stop treating it as the be all and end all of what digital has to offer. Yes, coke and Absolute Vodka have done some smashing stuff with personalisation, but is it really innovative? I remember 12 years ago turning up to an event and being presented with a bottle of personalized beer. Personalisation is not innovative; the scale of the personalisation that these companies demonstrated was innovative. Digital has so much more to offer and it is only once we can get past personalization, will we start to develop and understand what that is.

  1. Three big packaging trends and techniques for 2015?

I think that 2015 will see a return to fantastic photography being used in packaging. The last few years we have seen bold colour stamping the mark of brands, I think we could see a return of photographic imagery. The challenge for printers will be to get the consistent reproduction quality that is going to be demanded of the designers.

Digital moving in to wide web packaging is going to be something that will be great to watch for those of us not involved and a challenge for those in the market. A continuation of the drive for tactile finishes and added decoration will be how brands make themselves stand out from the crowds.

  1. Is social media having an effect on the print industry?

Social media is having less effect directly on printers than it is having on our customers. This is particularly true of printers like us, who work with small batch exclusive brands. Prior to digital, these brands could not afford the labelling and packaging of the big boys. Now their packaging looks amazing, fresh and desirable. This in conjunction with far reaching social media as a sales tool means that smaller niche brands are having an impact on the market place. It is no coincidence that we see large brewers launching their own craft breweries or the distillers doing short run exclusive lines. The little guys are having an impact and eroding the big boys market, they are being forced to respond. Social media is allowing this to happen.

  1. Sustainability – is it still a crucial battleground or are brands less worried about their green credentials?

Brands were ever so worried about their green credentials while it was the printer and other suppliers picking up the tab. Then, came the financial downturn of 2008 and the focus was taken elsewhere. We have seen a return to a concern for sustainability over the past two years and I think now that concern is far more effective. It comes from a real and pragmatic position, rather than a dictatorial (because the marketing bod says we have got to.) Printers now recognise that by reducing waste and by buying sustainably they are able to improve their own business while delivering the real change the planet needs. We no longer have half-hearted conversations about recycled paper. Our conversations now are about reducing packaging, reducing waste, eliminating landfill and reducing energy consumption from a position that creates a win for all the stakeholders.

Additional information can be found at www.easyFairs.com/PIUK, www.easyFairs.com/EmpackUK, and www.easyFairs.com/Label&Print or via the show team on +44 (0)20 8843 8800 or PackagingUK@easyFairs.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements