FDBusiness.com

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel

Packaging Innovations, Empack and Label&Print, NEC 2015 – Q&A session with Stuart Kellock, Owner of Label Apeel
January 28
11:58 2015

The UK’s biggest packaging event, taking place at Birmingham’s NEC on 25 and 26 February 2015, brings together the very best in the packaging and print industry from right across the globe.

Celebrating it tenth anniversary Packaging Innovations, with dedicated Ecopack and Contract Pack areas, and co-located with Empack and Label&Print, will showcases over 350 exhibitors specialising in all aspects of packaging from materials and design, to machinery, new technologies and equipment.

Among them, will be exhibitor Stuart Kellock (pictured), Owner of Label Apeel (stand H19) who shares his thoughts on digital print, the next big trends and whether being sustainable is still crucial for business.

  1. What is next for digital print?

In labels and packaging the next step has got to be educating the end user, the marketeers and the brand owners about what is available to them. Pumping the market with presses does nothing for the innovation being applied. For me, it will be those who can apply themselves to new and innovative applications that will be the winners. Those who are merely using digital presses to produce labels that could be done using conventional, will find that the unseen costs quickly catch up with them, and that the competition very quickly becomes a bit hot to justify the expenditure. We have already seen this model play out in the commercial sheet fed world with disastrous outcomes for some of the less innovative businesses.

  1. Has personalised packaging had its day?

No, personalised packaging is here to stay. With any amount of luck we can all stop treating it as the be all and end all of what digital has to offer. Yes, coke and Absolute Vodka have done some smashing stuff with personalisation, but is it really innovative? I remember 12 years ago turning up to an event and being presented with a bottle of personalized beer. Personalisation is not innovative; the scale of the personalisation that these companies demonstrated was innovative. Digital has so much more to offer and it is only once we can get past personalization, will we start to develop and understand what that is.

  1. Three big packaging trends and techniques for 2015?

I think that 2015 will see a return to fantastic photography being used in packaging. The last few years we have seen bold colour stamping the mark of brands, I think we could see a return of photographic imagery. The challenge for printers will be to get the consistent reproduction quality that is going to be demanded of the designers.

Digital moving in to wide web packaging is going to be something that will be great to watch for those of us not involved and a challenge for those in the market. A continuation of the drive for tactile finishes and added decoration will be how brands make themselves stand out from the crowds.

  1. Is social media having an effect on the print industry?

Social media is having less effect directly on printers than it is having on our customers. This is particularly true of printers like us, who work with small batch exclusive brands. Prior to digital, these brands could not afford the labelling and packaging of the big boys. Now their packaging looks amazing, fresh and desirable. This in conjunction with far reaching social media as a sales tool means that smaller niche brands are having an impact on the market place. It is no coincidence that we see large brewers launching their own craft breweries or the distillers doing short run exclusive lines. The little guys are having an impact and eroding the big boys market, they are being forced to respond. Social media is allowing this to happen.

  1. Sustainability – is it still a crucial battleground or are brands less worried about their green credentials?

Brands were ever so worried about their green credentials while it was the printer and other suppliers picking up the tab. Then, came the financial downturn of 2008 and the focus was taken elsewhere. We have seen a return to a concern for sustainability over the past two years and I think now that concern is far more effective. It comes from a real and pragmatic position, rather than a dictatorial (because the marketing bod says we have got to.) Printers now recognise that by reducing waste and by buying sustainably they are able to improve their own business while delivering the real change the planet needs. We no longer have half-hearted conversations about recycled paper. Our conversations now are about reducing packaging, reducing waste, eliminating landfill and reducing energy consumption from a position that creates a win for all the stakeholders.

Additional information can be found at www.easyFairs.com/PIUK, www.easyFairs.com/EmpackUK, and www.easyFairs.com/Label&Print or via the show team on +44 (0)20 8843 8800 or PackagingUK@easyFairs.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements