FDBusiness.com

Packaging Recyclability – A Given?

 Breaking News
  • Irish Distillers to Invest €150 Million in Sites in Cork and Dublin Irish Distillers has announced investment of over €150 million in its sites in Cork and Dublin to meet demand for its products as the Irish whiskey renaissance continues apace. This is accelerated by the continued growth of the company’s flagship Jameson brand, which is now in double or triple-digit growth in more than 80 markets [...]...
  • Kepak Sweeps Up Seven Awards at Blas na hEireann Irish meat processor Kepak Group has picked up seven awards at this year’s prestigious Blas na hEireann Irish Food Awards, including a Gold award for its newly launched Centra Irish Angus Sirloin Steaks with Pink Peppercorn Butter. As one of Europe’s leading food innovators, Kepak was up against the top Irish producers in a range of distinct [...]...
  • Chr. Hansen Acquires Dairy Ingredient Supplier Through the acquisition of Austrian-based ingredient supplier Österreichische Laberzeugung Hundsbichler, Chr. Hansen will further expand its enzyme production and presence into the traditional segments of specialty cheeses. Hundsbichler products are widely recognized for high quality, and this acquisition will enable Chr. Hansen to offer cheesemakers a second-to-none product portfolio in the animal rennet space. The acquisition [...]...
  • Croxsons Pulls Out All the Stops For HMS Spirits Company Leading glass packaging company, Croxsons, recently came to the aid of start-up artisan gin distiller, the HMS Spirits Company, to fulfil an urgent packaging requirement. The distiller had found itself without a closure for its latest release, Mary Rose Gin, a small batch London Dry Gin produced to celebrate Henry VIII’s famous warship. The distiller, who [...]...
  • Mains Overtaking Bottled Water Coolers in West Europe 102,500 more water coolers were installed across West Europe in 2017, marking a 3.4% increase and taking the total to 3.1 million, according to a new report from the sector’s leading specialist consultancy Zenith Global. The number of mains water, point of use coolers rose by 6.2% to reach 46.9% of the total, up from [...]...

Packaging Recyclability – A Given?

December 14
09:48 2012

According to 58 per cent of branding, packaging and marketing professionals, environmental issues have become so mainstream that consumers now automatically assume packaging will be environmentally friendly, putting the responsibility firmly in the hands of the manufacturer.

The study of 500 of the UK’s leading branding, packaging and marketing managers was commissioned by easyFairs, organisers of the trade show PACKAGING & PRINT PORTFOLIO 2013.

It found that consumers are so likely to expect the issue of environmental packaging to have already been addressed at source that only 3 per cent of the respondents believe a consumer’s buying behaviour will be significantly influenced by the fact an item is packaged in environmentally friendly packaging.

However, those surveyed do not feel all the onus should be just on manufacturers. For instance, 45 per cent said the retailer should be taking the lead when it comes to sustainable packaging, while just 19 per cent think it is the manufacturer’s duty to ‘green up’ the packaging supply chain.

When asked to name which of the top ten retailers in the UK has the best environmental approach to packaging, Marks and Spencer comes well ahead of the pack with 32 per cent of the votes, followed by John Lewis/Waitrose with 22 per cent, and then the Co-operative Group, nominated by 15 per cent.

Even when respondents were able to nominate any FMCG or retail brand that should be more responsible in its approach to packaging, the focus went back onto retail with Tesco being the most spontaneously nominated by 9 per cent.  The second most frequent suggestion was Amazon, with 4 per cent of marketing professionals saying the online retail giant should be doing more.

However, when it comes to recycling, the respondents think the responsibility then shifts. Only 14 per cent think retailers should be responsible for packaging waste and recycling; the majority feel the onus should lie with the local council (28 per cent) or the consumer (23 per cent). 

Sustainability remains a hot topic for many businesses, and with this in mind PACKAGING INNOVATIONS, taking place on 27 & 28 February 2013 at the Birmingham’s NEC, will be holding the BIG Packaging Debate, where a panel of packaging professionals will be debating the topic that ‘consumers don’t buy sustainable packaging’.

Matt Benyon, Managing Director at easyFairs UK Ltd, says: “We hope the debate will shed some light on consumers’ perception of how their goods are packaged and how their buying behaviour is influenced by environmental concerns, especially with the Government’s recent legislation for increased statutory packaging recycling targets from 2013 to 2017. If the majority of packaging professionals are dubious whether sustainable packaging actually sells, as consumers are more concerned about price or the product they are buying rather than the packaging, then what should they be focusing on and how can they communicate better to consumers about their initiatives to reduce their environmental impact? Whatever the outcome, I am sure it will be a heated one!”

Further information on visiting and how to register for the show can be found at www.easyFairs.com/PIUK. Companies interested in exhibiting at the event can find out more about booking a stand by calling Marc Benoit on +44 (0)20 8843 8821 or email marc.benoit@easyFairs.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements