FDBusiness.com

Naturex is to launch Europe’s first clinically proven – and proanthocyanidin (PAC) standardised – organic cranberry powder targeting urinary tract health.

New Pacran^® Organic is an extension to the existing range of Pacran^® ingredients, which are clinically proven to reduce the recurrence of urinary tract infections (UTIs). Pacran^® ingredients are unique full spectrum whole cranberry powders, and are not based only on certain active extracts, such as PACs. Independent science demonstrates that full spectrum cranberry is more effective in helping to prevent UTIs.

Pacran^® Organic will be introduced to the European market for the first time at the forthcoming Vitafoods Europe 2013 exhibition, which takes place in Geneva from 14-16 May 2013. Naturex will exhibit on Stand 17035.

Dan Souza, Senior Director of Sales and Marketing – DBS Division, commented: “In Europe, organic dietary supplements are only a small part of the overall market. We firmly believe this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients. With strong scientific substantiation behind it, we believe Pacran^® Organic will enable our customers to tap into this fantastic opportunity.”

Pacran^® Organic is part of the NAT life™ range, Naturex’s portfolio of ingredients offering scientifically proven benefits and unique compositions achieved through proprietary processes.