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Palsgaard advises on how to achieve success in Asia

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Palsgaard advises on how to achieve success in Asia

April 14
10:09 2014

Palsgaard, the renowned Danish producer of food ingredients, hosts Danish Minister for Food, Agriculture and Fisheries, Mr. Dan Jørgensen during visit in Malaysia.

On 7 April, a Danish trade delegation headed by Mr. Dan Jørgensen visited Palsgaard’s newly inaugurated emulsifier factory in Johor Bahru, Malaysia during the delegation’s visit to Malaysia and Singapore. The aim was to understand how Danish companies could enter the Asian markets as successfully as in the case of Palsgaard.

The Danish trade delegation visited the factory to learn how Palsgaard has built the most modern and automated emulsifier plant in the world to date, now ready to serve the demands of the growing Asian markets. During the visit, Palsgaard CEO Mr. Jakob Thøisen presented Palsgaard’s strategy and roadmap to a successful presence in a global setting, with a special focus on a successful planning phase and good cooperation with the local authorities.

“We are of course honoured to receive the Minister and the Danish delegation here at our emulsifier factory in Malaysia. And we are also happy to inspire and help other Danish companies to gain foothold in this highly interesting Asian region” says Jakob Thøisen.

Dan Jørgensen is centre middle with the Danish ambassador to Singapore Berit Basse to the left and the Danish ambassador to Malaysia Nikolaj Ruge followed by CEO Jakob Thoisen to the right, all seated.

Palsgaard A/S is a global specialist in the manufacture of emulsifiers and stabilizers for bakery, confectionery, dairy, mayonnaise and dressings, ice cream and margarine. Palsgaard has a thorough, international knowledge of the sector. With factories in Denmark, Holland, Mexico, Malaysia and China and with pilot plants in Denmark, Mexico and Singapore the company is truly globally focused both in production and product development.

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