Breaking News
  • Danish Crown Presents its New Brand Identity Farmer-owned Danish Crown is setting a new direction towards a more sustainable future from farm to fork. A new brand and narrative will make it clearer to customers and consumers that Danish Crown has started this transformation. At the same time, Tulip Food Company is to change its name to Danish Crown Foods. Danish Crown plans [...]...
  • Lantmännen and Yara Lead the Way Towards World’s First Fossil Free Food Chain Lantmännen, the Nordic region’s leader in agriculture, machinery, bioenergy and food products, and Yara, thespecialist in agricultural products and environmental protection agents, are taking a pioneering role in the transformation of the food system. The partners will launch a pilot project with the ambition to introduce the world’s first certified fossil free food chain. This move [...]...
  • High Quality Content Sees Packaging Innovations London Break Records Packaging Innovations and Luxury Packaging London celebrated its 10th anniversary with standout show content. This included launching three brand-new features, advancing the sustainability debate with a focus on plastic alternatives, and welcoming more exhibitors than ever before. As a result, the show, which returned to London Olympia recently, boasted a nine percent increase in visitor numbers, with more than 4,700 [...]...
  • Nestlé Inaugurates Packaging Research Institute Nestlé has officially inaugurated the Institute of Packaging Sciences, the first-of-its-kind in the food industry. The new Institute enables Nestlé to accelerate its efforts to bring functional, safe and environmentally friendly packaging solutions to the market and to address the global challenge of plastic packaging waste. Mark Schneider, Nestlé CEO, comments: “Our vision is a world [...]...
  • Three Meals a Day – The Key to Boosting Digestive Health Markets? The traditional pattern of breakfast, lunch and dinner may hold the key to boosting digestive health markets, according to Kerry Group, the makers of the leading probiotic, GanedenBC30®. A new GanedenBC30 report notes that 85% of consumers say they are interested in buying products with digestive health benefits, but only 45% actually do.1 Additional insights report on key [...]...


September 20
10:08 2012

Payne’s focus on delivering consumer and customer benefits in packaging through opening, closing, protecting and informing – will be shown to visitors on stand F5 at Packaging Innovations London 2012.

Easy opening and access to packaging remains a key means to add functionality to packs for consumers. Payne’s tear tape, which will be showcased on a range of products at the event, ensures easy-open benefits can be introduced across a variety of goods, helping to avoid frustration and possible ‘wrap-rage’! Labels can also build-in opening functionality to a product’s packaging helping consumers gain access to the goods.

With the growth in larger sharing and value packs, resealability & pack closing has become another important requirement for packaged goods.  Payne’s resealable labels or tapes can help both keep goods fresh and also enable the pack to become a functional storage solution, where soft packs like tea, coffee, snacks or confectionery can be rolled up and resealed for further use or on-the-go consumption.

Visitors to the stand will also be able to see how packaging can play a valuable role in protecting products from counterfeit and the illicit trade. Payne’s brand protection solutions can be ‘built-in’ to the product’s pack and through offering a range of overt and covert technologies the benefits can meet each product’s specific need.

The stand will continue to highlight the colourful design and digital print possibilities from Payne that enable tapes and labels to incorporate eye-catching graphics, promotional messaging and competitions, boosting on-shelf presence and influencing the decision-making of buyers at the point of purchase. Our Designer Collection range which encompasses high impact self-adhesive banner tape, Supastrip VDP (Variable Data Print) and multipage labels will all be on show.

Martin Dallas, Payne’s Managing Director, says: “We see Packaging Innovations London as an ideal opportunity to showcase our full range of packaging solutions and meet end users who we believe will see real benefits from working with Payne.”

Packaging Innovations 2012 takes place at the Business Design Centre, London, from 4-5 October.                                                                

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here