FDBusiness.com

Pearlfisher and O-I develop bottle for new Cutty Sark whisky

 Breaking News
  • Danone Invests in Deep Ocean Bottled Water Danone Manifesto Ventures, the corporate venture unit of Danone, has taken a minority stake in the Hawaii-based company Kona Deep. Kona Deep is creating a new category of premium water with its unique deep ocean water, sourced 3,000 feet below the ocean surface in Kona, Hawaii, from a pure source containing natural minerals. Aligned with [...]...
  • Chocolate Versus Cheese Choice Grates on British Consumers New research from Mintel reveals that when asked if they had to “choose between never being able to eat cheese again or never being able to eat chocolate again”, 50% of British consumers say they would never eat chocolate, compared to 47% who would give up on cheese. Meanwhile, a contrarian 3% say they don’t like [...]...
  • Layn Opens Strategic New Location in Europe to Help Support Global Growth in Natural Sweetener Innovation Layn Corporation, a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavours, and botanicals, has opened its European office in Savona, on the northwest coast of Italy. “Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments [...]...
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...

Pearlfisher and O-I develop bottle for new Cutty Sark whisky

November 05
11:45 2012

Design agency Pearlfisher and glass packaging manufacturer O-I have developed a new bottle for the first addition to the Cutty Sark whisky range since the brand changed hands two years ago

Cutty Sark Storm has launched to replace Cutty Sark Black and Blended Malt and, according to its maker, is the first new addition to the Cutty Sark range since Edrington bought the brand in 2010.

Both Black and Blended Malt were sold in clear glass bottles, but a statement from O-I on the project said that the decision to move away from clear glass and create a proprietary shape for the bottle indicated the premiumisation of the product.

The bottle has been designed by Pearlfisher and is manufactured by O-I’s Alloa facility in 70cl and 75cl formats.

It has a tall, oval shape which tapers from shoulder to base, and features the embossed slogan “Since 1923 Our actions define who we are”.

The new label, meanwhile, carries a halftone image of a tea clipper on a grey stormy sea.

Paul McLavin, O-I marketing manager for north-west Europe, said: “Edrington wanted to make a statement of intent about the development of the Cutty Sark brand. They have found it in glass.

“The angular shape and brilliantly embossed positioning speak of a confident brand, at home with its reputation as one the best-selling Scotch whiskies in North America and around the Mediterranean and as one which is growing strongly in emerging markets across Asia and South America.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements