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Pearlfisher Creates a Whole New Look For Single Serving Desserts

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Pearlfisher Creates a Whole New Look For Single Serving Desserts

Pearlfisher Creates a Whole New Look For Single Serving Desserts
July 18
10:10 2014

Pearlfisher New York has created the brand strategy, identity, packaging and web design for new single serving dessert brand, Just Enough of a (Very) Good Thing.

Pearlfisher was tasked with creating a new language for single serving desserts, shirking the traditional indulgent design cues of the category.

Pearlfisher’s solution was a refreshing and unique design that showcases the high quality and flavour experience of Just Enough of a (Very) Good Thing. The illustrative logotype and packaging design emphasise the handcrafted and premium taste of the desserts without conforming to categorical norms.


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