FDBusiness.com

Pearlfisher creates design strategy and identity for new Waitrose LOVE life

 Breaking News
  • European Commission Clears Nestlé’s Acquisition of NESTEA The European Commission has approved, under the EU Merger Regulation, the acquisition of sole control over the NESTEA business, in the European Economic Area except Spain, Portugal and Andorra, by Nestlé. NESTEA branded ready-to-drink tea business is currently operated by Beverage Partners Worldwide, a full-function joint venture between Nestlé and The Coca-Cola Company. The Commission concluded [...]...
  • Avian influenza – New Scientific Advice Boosts EU Preparedness Migratory wild birds crossing the north-eastern and eastern border of the European Union is the most likely pathway for avian influenza to enter the territory, says EFSA (European Food Safety Authority). Experts assessed the risk of avian influenza entering the EU and reviewed surveillance approaches – which comprise monitoring by Member States and the actions [...]...
  • Tough September Trading Hits British Restaurant, Pub and Bar Groups Britain’s managed pubs, bars and restaurants saw like-for-like sales decline 0.9% in September as the public appeared to pull back on spending on eating and drinking out, latest figures from the Coffer Peach Business Tracker reveal. Restaurants in London were worst hit, suffering a 3.2% fall in collective like-for-like sales compared to September last year. [...]...
  • High Shear Mixing Experts For processors that work with proteins, starches, gums, vitamins, and flavourings, the Rotosolver high shear mixer is a must-have. This workhorse makes light work of all types of ingredients and with thousands of installations around the world in food, beverage, dairy, condiments, and meat and poultry manufacturing facilities, Admix continues to set the global standard [...]...
  • Belvoir’s Bubbling With Joy This Christmas Belvoir Fruit Farms is getting into festive mood with a limited-edition Christmas label for their popular Elderflower Pressé. The jolly, holly covered label also features the brand’s iconic elderflower motif dressed to impress for Christmas in golden foil, bringing seasonal sparkle to the design, along with the cheerful seasonal message ‘Bubbling with Joy’. Belvoir’s Elderflower Pressé [...]...

Pearlfisher creates design strategy and identity for new Waitrose LOVE life

March 18
10:33 2013

Pearlfisher has created the design strategy, brand identity, naming and design expression for Waitrose LOVE life – a new range of delicious and nutritionally balanced foods launching in Waitrose stores nationwide.

The range is the grocer’s largest sub-brand launch since essential Waitrose, with over 270 products, and answers a demand from over half of Waitrose customers to help them include a wider range of wholefood ingredients and avoid saturated fats in their diets. In addition, the Waitrose LOVE life logo will start to be further used on products and ingredients across
the retailer’s entire offer, highlighting nutritional benefits to customers.
Pearlfisher Creative Director, Natalie Chung, comments, “Waitrose is an
experience – an experience that is rooted in food but that goes well beyond food.
The bright, bold packs and vibrancy of colour reflect the variety, choice and nutritionally balanced offer and will also ensure stand out on shelf. The naming and design expression is also about bringing taste and vitality together to create an experience of freedom and pleasure.”

Waitrose Marketing Director, Rupert Thomas, comments, “Waitrose LOVE life gives people a new and unrestricted approach to eating a wide variety of the right thing. The new identity effectively works to indicate the nutritional value of the range and the design reflects its energy, vitality and positivity. We are thrilled with the work that Pearlfisher has done.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements