FDBusiness.com

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range
January 09
11:39 2013

Following the creation of the Waitrose LOVE life brand (launched in June 2011), Pearlfisher has created the name, tone of voice and graphic and structural packaging for Waitrose LOVE life Prep & Portion – an innovative new range of kitchen utensils that have been designed to help consumers with portion control and the preparation of healthy meals.

Prep & Portion retains the philosophy of the core LOVE life range that takes health and wellbeing from restricted living to a liberating lifestyle. The innovative new 8-piece range aims to make healthy preparation and portion control easy and enjoyable. A selection of the products, including a Cereal Scoop, a Pasta Basket and a 3-in-1 Ladle feature serving indicators, meaning consumers can be sure they’re eating the right size portions.

Pearlfisher Creative Director, Natalie Chung, comments: “It was vital that the new Prep & Portion range retained the LOVE life principles by hero-ing vitality, variety, simplicity, knowledge and inspiration. Design values that are generous, helpful, inspiring and vibrant needed to create a consistent but differentiated look and feel, extending LOVE life into a new area that continues to make healthy eating easier and enjoyable.

“The new identity and packaging design clearly communicates clarity of product functionality whilst celebrating the healthy eating message associated with the products. The tone of voice for the range – including simple product names, short product descriptors, benefits and ‘Healthy hints’ on the back of pack – communicate the simplicity of preparing healthy meals with the new products. In addition, the structural and minimal design of the packs enables the range to be merchandised together on shelf.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements