FDBusiness.com

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range

 Breaking News
  • Ireland’s Ancient East Food and Drink Guide for Visitor Experiences Launched Fáilte Ireland (National Tourism Development Authority) has launched ‘Ireland’s Ancient East – A Guide for Food and Drink Visitor Experiences’ for food businesses who wish to diversify into tourism in Ireland’s Ancient East region. The guide will provide businesses with the tools to help give visitors an unforgettable experience by sharing the great stories of our [...]...
  • 10,000 Ghana Cocoa Farmers Able to Receive Premium Payments By Mobile Phone Cargill has made its first ever sustainable premium payment by electronic transfer to cocoa farmers in Ghana. Just over 10,000 farmers are benefiting from the 2 million GHS mobile payments made by Cargill in partnership with its customers through the Cargill Cocoa Promise, Cargill’s commitment to improving the livelihoods of farmers and communities that will secure a [...]...
  • Bridge2Food Announces Finalists in Protein Awards 2017 The finalists have been announced for the Bridge2Food Protein Awards 2017 which celebrate those creating new plant-based and high protein foods and ingredients, driving growth and innovation in the Protein industry. The finalists for each category are as follows: Best Plant-based Food: awarded to a company or individual that has created a new plant-based food. Beyond Meat [...]...
  • Müller Invests £100 Million in UK Yogurt & Desserts Business Müller will invest £100 million over the next three years to develop, manufacture and market a new generation of branded and private label yogurt and desserts products, made from milk produced by British farmers. Already the UK’s favourite yogurt and desserts brand picked from supermarket shelves 208 million times each year*, Müller aims to strengthen [...]...
  • Brexit and the Challenges Facing the Irish Agrifood Industry “250,000 jobs are linked to agrifood, which is the most exposed sector with deep linkages to the wider economy,” pointed out Paul Kelly, Director of Food & Drink Industry Ireland- IBEC, when assessing the Brexit challenge facing the Irish food and drink sector at the recent 4th National Food & Drink Business Conference and Exhibition [...]...

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range

Pearlfisher Creates Identity and Packaging For Waitrose LOVE life Prep & Portion Kitchen Range
January 09
11:39 2013

Following the creation of the Waitrose LOVE life brand (launched in June 2011), Pearlfisher has created the name, tone of voice and graphic and structural packaging for Waitrose LOVE life Prep & Portion – an innovative new range of kitchen utensils that have been designed to help consumers with portion control and the preparation of healthy meals.

Prep & Portion retains the philosophy of the core LOVE life range that takes health and wellbeing from restricted living to a liberating lifestyle. The innovative new 8-piece range aims to make healthy preparation and portion control easy and enjoyable. A selection of the products, including a Cereal Scoop, a Pasta Basket and a 3-in-1 Ladle feature serving indicators, meaning consumers can be sure they’re eating the right size portions.

Pearlfisher Creative Director, Natalie Chung, comments: “It was vital that the new Prep & Portion range retained the LOVE life principles by hero-ing vitality, variety, simplicity, knowledge and inspiration. Design values that are generous, helpful, inspiring and vibrant needed to create a consistent but differentiated look and feel, extending LOVE life into a new area that continues to make healthy eating easier and enjoyable.

“The new identity and packaging design clearly communicates clarity of product functionality whilst celebrating the healthy eating message associated with the products. The tone of voice for the range – including simple product names, short product descriptors, benefits and ‘Healthy hints’ on the back of pack – communicate the simplicity of preparing healthy meals with the new products. In addition, the structural and minimal design of the packs enables the range to be merchandised together on shelf.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements