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Pearlfisher Futures Presents the Future of Food and Drink With Launch of the Taste Mode Report

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Pearlfisher Futures Presents the Future of Food and Drink With Launch of the Taste Mode Report

Pearlfisher Futures Presents the Future of Food and Drink With Launch of the Taste Mode Report
August 20
11:15 2014

Pearlfisher Futures, Pearlfisher’s future insight and innovation team, has launched the Taste Mode Report – a highly inspirational study of the macro cultural changes affecting our relationships with food and drink and the implications of these changes on brands and their behaviour. The Taste Mode Report is the second in the series of Pearlfisher Futures Mode Reports and follows the recently launched Body Mode Report.

The Taste Mode Report explores four key areas of macro-cultural change that will shape our future view of taste. It is supported by insights and viewpoints from industry leaders and challengers, with over 50 individual examples and four brand innovation concepts created by Pearlfisher to show how this change will come to life through inspirational and tangible visions of the future. For example, Ripe – a brand born from our desire to deal with food wastage in productive ways – is a food experience with deeper-meaning, demonstrating and celebrating the truth about the complete lifespan of our food.

The Taste Mode Report answers the important questions faced by brand innovators, insight teams and marketers, and anyone interested in the future food brand landscape. What is around the corner for the world of food and drink brands? Pearlfisher Futures partners with brands to enable them to see what the future will mean for them.

The Taste Mode Report is available to purchase from Pearlfisher’s online store (www.pearlfisher.com/store) or by contacting nellie@pearlfisher.com/ As always Pearlfisher Futures are offering a special launch discount – 30% off the retail price of £395 – for the first 100 reports sold.

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