FDBusiness.com

Pearlfisher Partners With Bud Light to Create New Bottle to Celebrate Super Bowl XLIX

 Breaking News
  • Danone Investing €280 Million at Evian Production Site Danone has opened a state-of-the-art production facility at Evian-les-Bains in the French Alps to support the future growth of evian, the international water brand that is sold in more than 140 countries. After six years of construction and transformation, the new look site combines greater operational efficiency, new technology and the highest quality processes with [...]...
  • European Grocery Shoppers Become Digital Infoseekers as Cost of Shopping Continues to Rise According to a survey of European shoppers by IRI, the big data and technology expert for consumer industries, the increasing use of the Internet, particularly via smart phones, is helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop. The survey, which was conducted among shoppers [...]...
  • California Almonds Continue to Inspire New Products Worldwide New data from Innova Market Insights reveals that California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. According to the Innova Global New Products Report, almonds were featured in 38 percent of new [...]...
  • Premium Shelf Presentation – Marel Linerless Wraparound Labeler Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact. Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. [...]...
  • Springhill Farms Upgrade – Biomethane to the Grid and CO2 to the Tomatoes In the heart of the English countryside, Springhill Farms makes the very most of agricultural waste. Upgraded biogas is injected into the national gas grid, while the carbon dioxide (CO2) by-product goes straight to the farms’ tomato greenhouses. The gas produced during anaerobic digestion consists roughly of 60 percent methane and 40 percent CO2. Until recently, [...]...

Pearlfisher Partners With Bud Light to Create New Bottle to Celebrate Super Bowl XLIX

Pearlfisher Partners With Bud Light to Create New Bottle to Celebrate Super Bowl XLIX
January 29
09:05 2015

Pearlfisher New York has designed Bud Light’s new limited edition aluminum twist Super Bowl XLIX bottle to help fans celebrate the special occasion.

An official sponsor of Super Bowl XLIX, Bud Light wanted to find a way to express passion for the event in an unconventional way. Pearlfisher’s challenge was to help Bud Light harness their vibrant personality to celebrate the Super Bowl, generating excitement around the occasion for two different audiences, Bud Light fans and Super Bowl fans. Drawing on Bud Light’s “Up for Whatever” campaign and a football coach’s game plan, Pearlfisher used a bold brand voice and graphics to create Bud Light’s version of a “playbook. Copy on pack includes lines such as, “Catch the cameraman off guard”, “Run a different route” and “Wow the crowd”, encouraging consumers not only to enjoy the game, but also to harness the energy and excitement of the Bud Light brand. The resulting bottle is rooted simultaneously in spontaneity and the spirit of football, connecting Super Bowl fans and Bud Light fans in a new way.

Creative Director, Hamish Campbell says: “ Creating a limited edition language for the new Bud Light bottle was an incredibly fun challenge. What we discovered is that Bud Light fans love the brand’s spontaneity and spirit in a way that is very similar to a sports fan’s passion for their team. We combined these two passions into one graphic language, creating a “Game Plan for Whatever” that can resonate with both audiences.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements