FDBusiness.com

Pearlfisher Partners With Mondelēz International to Create Cadbury Glow

 Breaking News
  • £3.7 Billion Worth of Discounts Disappear From UK Supermarket Shelves as Promotions Fall to Lowest Levels in 10 Years The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings. This is according to a new report by IRI, the provider of big data and predictive analytics [...]...
  • Whisky, Tequila and Gin to Drive Global Spirits Category Growth to 2021 Just released data from the IWSR 2017-2021 Forecast suggests global volumes of whisky, gin and tequila are expected to make gains of 55.2m, 7.1m and 5.8m nine-litre cases respectively over the next five years, following their rapid growth in 2016. These categories together with baijiu (+48.2m cases between 2016 and 2021), will contribute the most in the [...]...
  • Huge Export Win to China For UK Food Producers A new export deal with China will bring a £200 million boost to the UK food industry and support 1,500 jobs. Taking advantage of the growing demand for UK and drink in China, seven new businesses in England and Northern Ireland have secured access to export pork – including three producers who, in a first [...]...
  • CSM Bakery Solutions Closes Sale of BakeMark Business CSM Bakery Solutions, a global leader in bakery ingredients, products and services, has completed the sale of its BakeMark business to private equity firm Pamplona Capital Management. The sale of BakeMark, which was announced mid-July, is an important element in CSM’s decision to focus on their core business in Europe and North America. “Completing the sale [...]...
  • Needham Coding Ireland to Show Own Brand ‘N’ Series CIJ Printers For the First Time Newly established business, County Westmeath-based Needham Coding Ireland Limited, which was formed following a merger between The Needham Group and long-standing Irish distributor, Advanced Coding Solutions (ACS), will be highlighting a wide range of continuous ink jet (CIJ), thermal ink jet (TIJ) and laser coding and marking equipment, and associated printer inks and makeup at [...]...
  • Mars Food Expands its Portfolio With Acquisition Mars Food, part of Mars Incorporated, is acquiring Preferred Brands International, a US-based, fully integrated manufacturer and marketer of all-natural, ready-to-heat Indian and Asian food products sold primarily under the Tasty Bite® brand. Tasty Bite’s® portfolio includes a wide range of vegetarian offerings, including Indian/Asian entrees, spice and simmer meal kits, and organic rice and [...]...

Pearlfisher Partners With Mondelēz International to Create Cadbury Glow

Pearlfisher Partners With Mondelēz International to Create Cadbury Glow
December 15
08:58 2014

Mondelēz International, in collaboration with Pearlfisher, Air Innovation and Multi Packaging Solutions, has created Cadbury Glow, a new premium gifting range. Pearlfisher’s work spans brand strategy, brand architecture, brand identity and graphic packaging design.

With a brand like Cadbury, that has an emotional, approachable and warm relationship with consumers, Mondelēz International saw a clear opportunity to re-frame the category by developing a new proposition and pack design for thoughtful givers.

Rory Fegan, Pearlfisher Brand Strategy Director, comments: “Cadbury is an iconic brand full of generosity, playfulness, optimism and pioneering spirit. As a brand that shares so many attributes with the wider gifting category, their opportunity was to create a gifting concept and a new range that would assert the brand’s position as the creator of premium gifting chocolate.”

He continues: “Whilst the competition was all about giving gifts to impress, we understood that the thoughtful gifters Cadbury were trying to attract were those who seek to enrich the lives they touch, choosing gifts to reveal something of themselves and what their loved ones mean to them.”

Debuting first in India, Cadbury Glow is an all year round gift that first launched to coincide with Diwali. Sarah Cattle, Pearlfisher Creative Director, comments: “By referencing Indian tradition in a contemporary way, the new design creates the future of traditional gifting – reimagining rituals rather than reinventing them.”

She adds: “Inspired by the idea of beautiful from the inside out, our design essence ‘Glow on’ has influenced a design that is alluring and impactful from the outside but reveals layers of meaning on the inside. For example, the bespoke gold typeface of the new identity radiates from the inside out, the deep purple of the colour palette leverages the core visual equities of the Cadbury brand while the sophisticated touches of gold amplify the premium nature of the brand.”

Cadbury Glow is now available throughout India.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements