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PepsiCo and Manchester United Join Forces in Asia-Pacific

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PepsiCo and Manchester United Join Forces in Asia-Pacific

PepsiCo and Manchester United Join Forces in Asia-Pacific
August 02
13:40 2013

Manchester United Football Club and PepsiCo have announced a multi-year regional sponsorship agreement in Asia-Pacific. Under terms of the agreement, PepsiCo will become the Official Soft Drinks Partner of Manchester United in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. PepsiCo will hold exclusive rights to use Manchester United branding on its products and point of sale materials within these markets.

Manchester United enjoys a combined fan base of more than 38 million consumers in these seven countries. Connecting this fan base to PepsiCo’s strong portfolio of brands is expected to unlock new growth opportunities and further increase the reach and popularity of the Manchester United and Pepsi brands in the region.

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