FDBusiness.com

PepsiCo Potato Chip Brands Surpass $10 Billion in Global Retail Sales

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

PepsiCo Potato Chip Brands Surpass $10 Billion in Global Retail Sales

PepsiCo Potato Chip Brands Surpass $10 Billion in Global Retail Sales
March 29
09:37 2012

PepsiCo’s global ‘Banner Sun’ potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay’s, the world’s largest food brand and the number one potato chip brand globally. The ‘Banner Sun’ logo – which appears on packaging for leading brands such as Lay’s, Walkers, Smith’s and Sabritas – has grown into a symbol for quality potato chips around the world. Lay’s and Walkers are among PepsiCo’s portfolio of 22 billion-dollar food and beverage brands, a number that has doubled since 2000 – further illustrating the strength of the company’s worldwide food and beverage business.

Expansion into international markets has driven the success of PepsiCo’s potato chip portfolio, with about 60 percent of ‘Banner Sun’ sales coming from outside North America. The top 10 markets are: the United States, United Kingdom, Russia, Canada, Spain, Australia, China, Mexico, Netherlands and India.

“PepsiCo continues to focus on growing its largest food and beverage brands, and this milestone is another example of how our efforts are paying off,” says Salman Amin, PepsiCo’s chief marketing officer. “Whether it’s Lay’s, Walkers, Smith’s or Sabritas, PepsiCo has built some of the world’s strongest brands that are loved by consumers around the globe.”

PepsiCo uses culinary insights to tailor its chips to the local tastes of consumers in diverse markets around the world, with current best-sellers including Lay’s Magic Masala in India, Lay’s Red Caviar in Russia, Lay’s Numb & Spicy Hot Pot in China, Lay’s Cheese & Onion in the United Kingdom, Sabritas Adobadas (tomato & chili) in Mexico and Lay’s Classic in the United States.

PepsiCo has leveraged its global brand building strength to connect with consumers in meaningful ways and drive the growth of the ‘Banner Sun’ portfolio worldwide. For example, with the ‘Do Us A Flavour’ campaign, which first launched in the United Kingdomin 2008, PepsiCo was among the first companies to co-create new products with consumers by using traditional and social media to invite people to submit their ideas for new flavors of potato chips. PepsiCo has launched this campaign in 30 countries to date.

As one of the largest seed-to-shelf companies in the world, PepsiCo sources more than four million tons of potatoes a year for its products. The company works with local farmers to understand every aspect of the growing process and ensure a consistent supply of high-quality potatoes needed to make the chips consumers know and love.

PepsiCo has one of the world’s most powerful go-to-market systems, operating more than 100,000 routes, serving approximately 10 million outlets every week and generating over $300 million in retail sales every day. This ability to make, sell and deliver its products on such a large global scale has been instrumental to the growth of the ‘Banner Sun’ portfolio. Frito-Lay North America was one of the first companies to adopt a system for direct-store-delivery, enabling the company to reach more than 500,000 retail customers each week.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements