FDBusiness.com

PepsiCo to re-launch Diet Pepsi

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

PepsiCo to re-launch Diet Pepsi

June 15
12:49 2016

diet-pepsi-splenda.0.0PepsiCo Inc. is bringing back its old Diet Pepsi formula less than a year after phasing it out.

Diet Pepsi was reformulated in August 2015 to drop the artificial sweetener aspartame and it will be sold in its old recipe as Diet Pepsi Classic Sweetener blend in retro packaging, PepsiCo said earlier this 1Tbb—atfc..,– week. As part of a broader revamp of its diet-cola lineup, the company also is renaming Pepsi Max as Pepsi Zero Sugar in the US to more clearly show that the beverage has zero calories.

While PepsiCo says that Diet Pepsi without aspartame will continue to be the company’s primary diet cola, reviving the drink’s old recipe signals that the new version, in a bid to win over consumers wary of aspartame, hasn’t been a hit. Diet Pepsi’s sales volume fell 5.8 percent in 2015 and dropped roughly 11 percent at retail during the first quarter of 2016, according to data from Beverage Digest, which reported on the changes earlier.

“When you change the taste of a product that people rely on for consistency of taste, that can have pretty damaging brand effects,” said Adam Fleck, an analyst at Morningstar Inc. “You always want to be right, but when the market is telling you that your product is not right for what they want – or certainly less than before – you have to make that shift.”

The shares fell 0.4 percent to $101.55 at 10:54 a.m. in New York. PepsiCo, based in Purchase, New York, had gained 2.1 percent this year through the end of last week.

About Author

admin

admin



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements