FDBusiness.com

Pernod Ricard rolls out new look for Malibu

 Breaking News

Pernod Ricard rolls out new look for Malibu

February 27
11:15 2013

Malibu, the coconut-flavoured rum, has redesigned its iconic white bottle to give the brand a more contemporary look in a bid to appeal to a wider consumer audience

The new design will roll out across all packaging formats as of March. In the new design, the logo, typography and bottle shape have all been evolved to deliver what Pernod Ricard call a “more distinctive, modern feel that emphasises the unique Malibu brand personality”.

The new bottle is more slender with high shoulders and the logo is intended to evoke what its maker called the “free and easy spirit” of the brand.

The addition of a clear window around the bottom of the bottle maximises shelf-appeal.

Patrick Venning, marketing director at Pernod Ricard UK, said: “Malibu is an icon of the drinks industry and we are confident that the new look will continue to ensure the brand has maximum stand-out  on a busy retail shelf or back-bar.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements