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Pernod Ricard Sells Vodka Brand

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Pernod Ricard Sells Vodka Brand

Pernod Ricard Sells Vodka Brand
October 05
12:45 2016

Pernod Ricard has completed the sale of Frïs Vodka to Sazerac, a US-based family owned business. The disposal is in line with the Pernod Ricard strategy to focus on its priority spirits and wines brands. The value of the transaction is not being disclosed.

Frïs Vodka is a standard vodka selling 250,000 9-litre cases in the USA annually.

Earlier this year, Pernod Ricard sold Paddy Irish Whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac.

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