Pesto products in a pouch trick the eye with faux canning jar design

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Pesto products in a pouch trick the eye with faux canning jar design

May 15
09:21 2013

Artisanal foods manufacturer Le Grand of St-Joseph-du-Lac, Quebec, has become known for its pesto products that come in a pouch. Their newest offering is disguised in a deceptively realistic old-fashioned canning jar, complete withFaux Canning-rrr .jpg a hand-lettered tag attached with a cord. “It’s become a significant brand identifier,” explained Chris Shadbolt, vp of sales and marketing for Le Grand. “Our switch to stand-up pouches over the last several years has enabled us to design amazingly eye-catching packaging. And the pouches do an excellent job of keeping our preservative-free pesto and sauce recipes fresh and delicious.”

The savory pesto and aromatic pasta sauces by Le Grand are a perfect fit for the creative collaborators at Flair Flexible Packaging, the manufacturers of the faux canning jar shape. Shadbolt explained, “The vibrant imagery of the package ensures our customer that our new dairy-free vegan creamy pasta sauce, known in Canadian markets as rosée, will be equally dynamic. The rounded shape when filled, and the almost three-dimensional optical illusion of the tied tag and cord make people look twice. That means our packaging is doing its job perfectly-grabbing people’s attention.”

The 300-mL stand-up microwaveable pouch features a die-cut tear-off cap with crisp photo-quality graphics. The three-layer laminated structure is formulated to minimize oxygen transfer and maximize product freshness and shelf life.

The dairy-free vegan creamy pasta sauce (rosée) was launched in Canadian markets in February and is expected on American shelves in September.

As packaging consultants, designers and producers, the team at Flair Flexible Packaging works with customers to determine flexible packaging designs to meet any given product’s size, temperature and production requirements. More information is available at www.flairpackaging.com or by calling (920) 574-3121 from within the United States or (403) 207-3226 from within Canada.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here