FDBusiness.com

Peter’s Food Service Wins National CIM Marketing Excellence Award

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Peter’s Food Service Wins National CIM Marketing Excellence Award

Peter’s Food Service Wins National CIM Marketing Excellence Award
May 17
11:02 2017

Peter’s Food Service’s successful Welsh Rugby Heroes campaign has been recognised at this year’s CIM Marketing Excellence Awards, beating off competition from the likes of ITV, EDF Energy and the NHS Professionals. The campaign, which sought to find Wales’ unsung rugby heroes, picked up the Marketing Campaign of the Year Award for a large organisation. This followed winning the Marketing Campaign of the Year for Wales in 2016.

The CIM Marketing Excellence Awards distinguishes outstanding marketing by organisations, individuals and teams and rewards the innovation delivered by marketers who are at the cutting edge of their profession.

Peter’s, launched the Welsh Rugby Heroes competition last year asking for clubs and individuals to nominate their local heroes who go the extra mile to support Wales’ best loved game at a grassroots level. 15 finalists were selected by a panel of judges from more than 100 entries from 85 rugby clubs across the country, who were then put to a public vote.

Peter’s carried out a series of highly targeted integrated activities to promote the campaign including linking with media partner, Media Wales, instore sampling events, changing vehicle livery, on pack stickers, point of sale material and targeted outdoor activity. All activity was run alongside a dedicated social media campaign, creating over 2.7m opportunities for consumers to see the campaign.

Commercial Director for Peter’s, James Osgood, says: “The whole process of the Welsh Rugby Heroes campaign was so rewarding and far surpassed our expectations. The response from clubs, players and fans from across Wales was incredible with almost a third of WRU affiliated clubs entering. The calibre of entries was extremely high and we were delighted with the outcome – modern day marketing is all about your target audience and creating campaign content around a great idea such as Peter’s Welsh Rugby Heroes – our campaign certainly delivered that opportunity.”

He adds: “To win the CIM Marketing Campaign of the Year Award reaffirms how successful the campaign was. We couldn’t have done it without everyone’s support; from those that nominated people, the rugby clubs, our finalists and our overall winners. This award is for all the unsung heroes who help keep Wales’ passion for rugby alive and is also testament to the work of our team, our agencies and our 850+ workforce.”

CAPTION:

Former Wales rugby international Rhys Williams with Commercial Director for Peter’s, James Osgood.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements