FDBusiness.com

Pilsner Urquell Celebrates 170 Year History in Pilsen, Czech Republic

 Breaking News
  • Sweets and Snacks New Product Development Thrives on Adventure and Bite-size Trends With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15 percent average annual growth in global confectionery launches with a “discovery” claim [...]...
  • 80,000 Tonnes of Skimmed Milk Powder Sold in Biggest Tender A total of 80,424.05 tonnes of the skimmed milk powder bought into public stock by the European Commission since 2015 were sold in the latest tender sale, bringing the remaining stock to around 22,000 tonnes out of the original 380,000 tonnes, stockpiled since the crisis that hit the dairy sector in 2015. In effect, almost [...]...
  • Müller Rolls Out ‘Stealth’ Milk Caps Müller, Britain’s leading producer of branded and private label fresh milk, cream, butter and ingredients, is rolling out a new lightweight recyclable milk cap, which uses 13% less plastic material. The innovative solution allows the business to remove 300 tonnes of plastic every year, the equivalent weight of 231 million ‘stealth’ milk caps. The dairy company has [...]...
  • Greene King Announces New Chief Executive The board of Greene King has announced that Nick Mackenzie will join the board on 1st May 2019 as chief executive in succession to Rooney Anand. Nick Mackenzie will be joining from Merlin Entertainments where, as a member of the executive committee, he is responsible for the Midway portfolio of attractions, which comprises over 100 [...]...
  • Irish Grocery Market Hits Festive Record as Retailers Cash in on Christmas The Irish grocery market grew by an impressive 3.0% over the 12 weeks to 30 December, ensuring a record festive period for retailers. The latest Kantar Worldpanel data shows value sales reached €995 million in the month of December – the highest monthly total ever recorded in the Irish grocery market. This was driven by [...]...

Pilsner Urquell Celebrates 170 Year History in Pilsen, Czech Republic

Pilsner Urquell Celebrates 170 Year History in Pilsen, Czech Republic
October 11
09:00 2012

To celebrate its 170th Anniversary Pilsner Urquell, the world’s first Pilsner style lager, hosted celebrations in Pilsen town square, on October 5th 2012. As part of the landmark anniversary celebrations, Pilsner Urquell used video projection mapping techniques to share a handpicked cross-section of the history of the Pilsner Urquell brewery on the side of the Cathedral of St Bartholomew; which boasts the tallest church spire in the Czech Republic at at 102.6m high.

The invention of Pilsner Urquell and its perfectly balanced taste of hoppy bitterness and caramel sweetness back in 1842 was a momentous milestone in the history of beer. Pilsner Urquell is the beer that defined the entire lager category, which today represents two thirds of all beer consumed.

Produced by Czech brewer Plzensky Prazdroj, Pilsner Urquell is the international flagship brand of SABMiller. With total sale of nearly 9.9 million hectolitres during 2011 (including licenced productions abroad) and with export to more than 50 countries worldwide, Plzensky Prazdroj is the biggest exporter of Czech beer.

SABMiller has beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio also includes international brands such as Grolsch, Miller Genuine Draft and Peroni Nastro Azzurro, as well as almost 200 successful regional and national brands.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements