FDBusiness.com

Pladis Hires New Chief Commercial Officer to Build FMCG Powerhouse

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Pladis Hires New Chief Commercial Officer to Build FMCG Powerhouse

Pladis Hires New Chief Commercial Officer to Build FMCG Powerhouse
April 24
16:46 2018

Building on the strength of its leadership team, pladis,  the global biscuit and confectionery company with operations in 130 countries across Europe, the Middle East, Africa, Asia and the Americas, has appointed Dmitry Ivanov to the newly created global position of Chief Commercial Officer. Joining the company as part of the Executive Committee, Dmitry – also known as Dima – will bring together the Global Marketing, Digital and Research and Development teams to align them with a consumer-centric, commercial focus.

Commenting on the new appointment, Cem Karakas, CEO of pladis, says: “Dima’s appointment is a natural next step in our journey to build a commercial powerhouse. We are leading the change across our industry and transforming our company to be even more digital, brand and consumer focused. We are making new and much loved snacks faster and better than ever before, improving the field-to-shelf experience at every point.”

Dmitry Ivanov, Chief Commercial Officer at pladis.

Dima is a global marketing veteran having worked for blue chip FMCG businesses including P&G and PepsiCo, as well as Inchcape, a multinational automotive and services company. He has also worked with category disruptors such as RedBull and Bacardi, where he was responsible for relaunching the brand globally. Combining his general management experience in established institutions and the agility of disruptor brands, Dima will help pladis better connect the consumer and brand experience world to pladis’ commercial and executional agenda.

Dima’s appointment comes as Lale Saral Develioglu, Chief Marketing Officer, leaves the business to pursue other endeavours. Lale’s leadership over the last two years has been instrumental in building pladis and raising the bar in the company’s global strategic marketing execution. Dima will be based at pladis’s UK headquarters in Hayes.

With annual revenues of £2.2 billion, pladis has 34 factories in 13 countries and employs 26,000. The company, owned by Yildiz Holding, the largest food company in CEEMEA, was established in 2016 when United Biscuits, Ulker, Godiva Chocolatier and DeMet’s Candy Company united as one global business. The company combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements