FDBusiness.com

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

 Breaking News
  • Florette Further Expands its UK Business In line with its strategy to be a major player within the UK fresh produce category, Florette UK & Ireland (part of the French Agrial group) has acquired the Wigan site of MyFresh Prepared Produce, a producer of a wide range of salad and vegetable products. MyFresh, Wigan, which employs almost 300 people and was [...]...
  • FrieslandCampina Simplifies its Organisation Royal FrieslandCampina intends to simplify its organizational structure into four to be set up global business groups – Consumer Dairy, Specialised Nutrition, Ingredients and Basic Dairy. A less complex structure will enable FrieslandCampina to more decisively respond to the market developments and to innovate better with respect to strategic priorities. The objective of the new [...]...
  • Heineken’s Acquisition of Punch is Cleared The Competition and Markets Authority (CMA) has accepted proposals by Heineken to resolve concerns over its £402.7 million acquisition of Punch Taverns, one of the UK’s largest leased pub companies, with a portfolio of more than 3,500 pubs nationwide. In June, the CMA said that Heineken’s proposed purchase of part of the Punch Taverns estate [...]...
  • Changing Consumer Tastes Drive Long-term Global Sugar Market Slowdown The consumers’ shift away from sugar consumption is an important driver behind significant changes in the food and beverage industry. These changes will have long-term ramifications, including a likely slowdown in the worldwide sugar market, according to the latest report of Rabobank ‘Sweetness and Lite’. A combination of changing preferences, product reformulations and government pressure have [...]...
  • How is the Rise of E-Commerce Changing the Role of Physical Stores? The rise of the internet has allowed retailers to directly connect with consumers from beyond the physical store revolutionising the competitive space more than ever. The world recently saw the acquisition of Amazon and Whole Foods which sent shock waves through the retail industry. This unforeseen merger has put retailers under pressure more than ever [...]...
  • SPX FLOW Appoints Pierre Sbabo as Vice President, Food and Beverage in EMEA SPX FLOW has announced the appointment of Pierre Sbabo as the Vice President of its Food and Beverage business in EMEA. He comes from a strong background in the water and process technology markets with truly international experience. With a Master’s Degree in Marketing and International Business from ESC Chambery, Sbabo has worked for global leaders [...]...

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China
June 01
13:00 2017

Pladis, the fast-growing global biscuit and confectionery company, and JD.com, China’s largest retailer – online or offline, are joining forces to bring a new range of snack foods imported from Europe, the US, Asia, the Middle East and Africa directly to Chinese consumers. Pladis offers consumer treats including chocolates, biscuits, sweets, cakes and crackers.

Brands under the pladis umbrella include the global high-end chocolate Godiva from Belgium, McVitie’s biscuits with hundreds of years of heritage in Europe, snack brand Ulker from Turkey and the popular fruit crackers Go Ahead, among many others.

The two companies are forming a strategic partnership that includes sales, product development and marketing. As part of the agreement, JD.com will offer its online customers early access to new snacks and debut new treats exclusively in China. In addition, JD .com will launch special campaigns to boost sales and brand awareness of pladis products and the two companies will collaborate to develop new products tailored to the tastes of Chinese consumers.

“We are excited to establish the strategic partnership with JD.com, a trusted e-commerce platform in China,” says Widianto Juwono, Greater China/South East Asia/Australia NZ managing director at pladis. “We believe the partnership will provide a wide selection of snacks to Chinese consumers, including consumer favourites like McVitie’s chocolate digestives and Go Ahead Yogurt Break.”

“Chinese consumers are developing an ever-growing appetite for imported foods,” says Carol Fung, president of JD.com Fast-Moving Consumer Goods. “JD.com is delighted to help consumers explore a whole new range of exciting international products to satisfy their desire for the best snacks and treats.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

The Magazine

F&D Business Preferred Suppliers

Advertisements