FDBusiness.com

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

 Breaking News
  • Unilever Delivers Solid Volume Growth Unilever has announced its results for the first half of 2018, which show a solid all-round performance despite some challenging markets. Turnover decreased 5.0% to €26.4 billion including an adverse translational currency impact of 8.9% but underlying sales growth excluding spreads was 2.7% with volume 2.5% and price 0.2%. Unilever’s underlying operating margin improved by [...]...
  • Arla Foods Warns of ‘Dairy Dilemma’ of Impossible Choices Post-Brexit At a recent event held at the London School of Economics (LSE), pan-European dairy co-operative Arla Foods warned that if the findings of a LSE report prove true, non-tariff barriers to trade and restricted access to labour after Brexit will leave British consumers facing a dairy dilemma which could see the availability of butter, yoghurts [...]...
  • McCann’s Irish Oatmeal Sold to B&G Foods TreeHouse Foods, the US-based food and beverage group, has completed the sale of the McCann’s Irish Oatmeal brand to B&G Foods for $32 million, subject to customary closing and post-closing adjustments. The McCann’s Irish Oatmeal brand generated sales of approximately $13 million in 2017. The transaction is expected to have a negligible impact on TreeHouse’s [...]...
  • European Olive Oil Market Worth €3 Billion – Shoppers Focus More on Quality Than Price Poor harvest conditions continue to provide a challenging backdrop to the Olive Oil market, according to the latest analysis of value and volume sales across Europe (UK, France, Germany, Greece, Italy, Spain and the Netherlands) by IRI, the big data and technology expert for consumer industries. While six of the seven countries analyzed post value sales growth close to 6% [...]...
  • Countdown Begins to the UK’s Leading Processing & Packaging Machinery Event – NEC Birmingham- 25-27 September 2018 Celebrating its 30th anniversary this year, the PPMA Show will return to the NEC Birmingham from 25-27 September 2018 to showcase the latest innovations in smart manufacturing, processing technology and packaging machinery, aimed to increase production line efficiencies and enhance business performance and profitability. New to the show this year will be the Enterprise Zone, [...]...

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China
June 01
13:00 2017

Pladis, the fast-growing global biscuit and confectionery company, and JD.com, China’s largest retailer – online or offline, are joining forces to bring a new range of snack foods imported from Europe, the US, Asia, the Middle East and Africa directly to Chinese consumers. Pladis offers consumer treats including chocolates, biscuits, sweets, cakes and crackers.

Brands under the pladis umbrella include the global high-end chocolate Godiva from Belgium, McVitie’s biscuits with hundreds of years of heritage in Europe, snack brand Ulker from Turkey and the popular fruit crackers Go Ahead, among many others.

The two companies are forming a strategic partnership that includes sales, product development and marketing. As part of the agreement, JD.com will offer its online customers early access to new snacks and debut new treats exclusively in China. In addition, JD .com will launch special campaigns to boost sales and brand awareness of pladis products and the two companies will collaborate to develop new products tailored to the tastes of Chinese consumers.

“We are excited to establish the strategic partnership with JD.com, a trusted e-commerce platform in China,” says Widianto Juwono, Greater China/South East Asia/Australia NZ managing director at pladis. “We believe the partnership will provide a wide selection of snacks to Chinese consumers, including consumer favourites like McVitie’s chocolate digestives and Go Ahead Yogurt Break.”

“Chinese consumers are developing an ever-growing appetite for imported foods,” says Carol Fung, president of JD.com Fast-Moving Consumer Goods. “JD.com is delighted to help consumers explore a whole new range of exciting international products to satisfy their desire for the best snacks and treats.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements