FDBusiness.com

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

 Breaking News
  • Kerry Group Announces Two Further Strategic Acquisitions Kerry Group, the global taste, nutrition and consumer foods business, has announced that it has agreed to acquire Ariake USA, the North American Business of Ariake Japan Co, and Southeastern Mills North American coatings and seasonings business (SEM), both deals are subject to customary closing conditions. These acquisitions further enhance Kerry Group’s foundational technology portfolio, [...]...
  • DMK Group and FrieslandCampina Sign Manufacturing Agreement Royal FrieslandCampina and DMK Group have signed a contract manufacturing agreement for mozzarella and yellow cheese production. The agreement will become effective in 2019. FrieslandCampina will supply the milk of its member dairy farmers to DMK. DMK will provide the production facilities and expertise at Hoogeveen (Netherlands) and Georgsmarienhütte (Germany). For this purpose, DMK will [...]...
  • Barry Callebaut Completes Deal With Burton’s Biscuit Company in the UK After signing an agreement with Burton’s Biscuit Company, the UK’s second biggest biscuit manufacturer, for the long-term supply of over 12,000 tonnes of chocolate and compound per year on September 19, 2018, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has now successfully closed the transaction. The deal also entails Barry Callebaut [...]...
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China
June 01
13:00 2017

Pladis, the fast-growing global biscuit and confectionery company, and JD.com, China’s largest retailer – online or offline, are joining forces to bring a new range of snack foods imported from Europe, the US, Asia, the Middle East and Africa directly to Chinese consumers. Pladis offers consumer treats including chocolates, biscuits, sweets, cakes and crackers.

Brands under the pladis umbrella include the global high-end chocolate Godiva from Belgium, McVitie’s biscuits with hundreds of years of heritage in Europe, snack brand Ulker from Turkey and the popular fruit crackers Go Ahead, among many others.

The two companies are forming a strategic partnership that includes sales, product development and marketing. As part of the agreement, JD.com will offer its online customers early access to new snacks and debut new treats exclusively in China. In addition, JD .com will launch special campaigns to boost sales and brand awareness of pladis products and the two companies will collaborate to develop new products tailored to the tastes of Chinese consumers.

“We are excited to establish the strategic partnership with JD.com, a trusted e-commerce platform in China,” says Widianto Juwono, Greater China/South East Asia/Australia NZ managing director at pladis. “We believe the partnership will provide a wide selection of snacks to Chinese consumers, including consumer favourites like McVitie’s chocolate digestives and Go Ahead Yogurt Break.”

“Chinese consumers are developing an ever-growing appetite for imported foods,” says Carol Fung, president of JD.com Fast-Moving Consumer Goods. “JD.com is delighted to help consumers explore a whole new range of exciting international products to satisfy their desire for the best snacks and treats.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements