FDBusiness.com

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

 Breaking News
  • Millenials Adopt a Fouth Meal Culture There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is the way people think about snacking and what is considered to [...]...
  • European Commission Proposal to Support Irish Beef Producers Impacted by Market Uncertainty EU Member States have agreed to a proposal from the European Commission to make €50 million available to Irish beef farmers, which can be matched by national funds to reach a maximum of €100 million. The establishment of the fund reflects the European Commission recognition of the particular challenges facing the Irish beef and veal [...]...
  • Givaudan Opens New Flagship Innovation Centre in Switzerland Givaudan, the global leader in flavours and fragrances, has officially inaugurated its new flagship Innovation Centre in Kemptthal, Switzerland, aimed to accelerate its global efforts in creating differentiated and sustainable flavour, taste and fragrance solutions for the food and beverage and beauty, personal and home care industries. The SFr120 million centre, Givaudan’s largest investment in research [...]...
  • Brits Get a Taste For Cocktails Nine million consumers are enjoying cocktails when they go out, making this one of Britain’s fastest growing drinks categories within spirits, according to exclusive new research by out of home food and drink expert CGA. The popularity of cocktails, and the fact they are more widely available, has helped boost sales through Britain’s pubs, bars [...]...
  • New Artificial Intelligence Tool Predicts How Much Milk 1.5 Million Cows Will Produce Arla Foods has developed a new artificial intelligence tool to better predict their milk intake from farmer-owners. This means that 200 million kilos of milk can now be utilised better each year making Arla’s value chain even more sustainable. Every year, Arla collects around 13 billion kilos of milk from their 10,300 farmer-owners across Northern Europe. [...]...

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China

Pladis to Bring Imported Chocolates, Sweets and Biscuits to China
June 01
13:00 2017

Pladis, the fast-growing global biscuit and confectionery company, and JD.com, China’s largest retailer – online or offline, are joining forces to bring a new range of snack foods imported from Europe, the US, Asia, the Middle East and Africa directly to Chinese consumers. Pladis offers consumer treats including chocolates, biscuits, sweets, cakes and crackers.

Brands under the pladis umbrella include the global high-end chocolate Godiva from Belgium, McVitie’s biscuits with hundreds of years of heritage in Europe, snack brand Ulker from Turkey and the popular fruit crackers Go Ahead, among many others.

The two companies are forming a strategic partnership that includes sales, product development and marketing. As part of the agreement, JD.com will offer its online customers early access to new snacks and debut new treats exclusively in China. In addition, JD .com will launch special campaigns to boost sales and brand awareness of pladis products and the two companies will collaborate to develop new products tailored to the tastes of Chinese consumers.

“We are excited to establish the strategic partnership with JD.com, a trusted e-commerce platform in China,” says Widianto Juwono, Greater China/South East Asia/Australia NZ managing director at pladis. “We believe the partnership will provide a wide selection of snacks to Chinese consumers, including consumer favourites like McVitie’s chocolate digestives and Go Ahead Yogurt Break.”

“Chinese consumers are developing an ever-growing appetite for imported foods,” says Carol Fung, president of JD.com Fast-Moving Consumer Goods. “JD.com is delighted to help consumers explore a whole new range of exciting international products to satisfy their desire for the best snacks and treats.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements