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Platinum Equity Looks to Acquire Biscuit International

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Platinum Equity Looks to Acquire Biscuit International

Platinum Equity Looks to Acquire Biscuit International
November 25
15:12 2019

Platinum Equity, a global investment firm based in Los Angeles, has entered into exclusive negotiations with Qualium Investissement to acquire Biscuit International, a leading European manufacturer of private label sweet biscuits. Headquartered in Paris, Biscuit International employs approximately 1,900 people and generated sales in excess of €500 million during the last 12 months, of which approximately two-thirds came outside France.

The company markets a wide range of products with a European or local presence, including traditional biscuits and a growing portfolio of products for consumers with specific dietary requirements (organic, low-calorie, sugar-free, gluten-free, milk-free and other categories).

“Biscuit International has an exceptional portfolio and a well-deserved reputation for high-quality products,” says Platinum Equity Partner Louis Samson. “We support the company’s plan to continue expanding its offering and its international reach, both organically and through additional add-on investments. We look forward to working with the management team to optimize the platform and maximize operational performance throughout the business.”

Biscuit International was created in 2016 by the merger of Groupe Poult and Banketgroep and grew through the acquisitions of A&W Feinbackwaren in Germany, Northumbrian Fine Foods in the UK, Stroopwafel & Co and Aviateur in the Netherlands, and Arluy in Spain.

The proposed transaction is subject to works council consultation, regulatory approval and customary closing conditions.


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