FDBusiness.com

Postler Ferguson creates fresh fish pack concept

 Breaking News
  • Heineken Delivers Strong Top-line Growth in 2019 Global brewer Heineken achieved 5.6% organic growth in net revenue (beia) to €23.894 billion for 2019 and operating profit grew 3.9% organically to €4.020 billion. However, the operating profit margin...
  • Molson Coors Partners With e.fundamentals to Help Drive UK Online Sales Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. E.fundamentals’ service...
  • Manor Farm Wins IFSA Best Sustainable Food Product Award 2020 Irish chicken producer Manor Farm has won the IFSA (Irish Foodservice Suppliers Alliance) Best Sustainable Food Product Award 2020. Manor Farm, received the award for the company’s ‘Farmers to Market’...
  • Heineken Announces CEO Succession Jean-François van Boxmeer (pictured left), Chairman and CEO of Heineken, is to step down following his successful 15 year leadership of the company. He will be succeeded by Dolf van...
  • DMK Group Aims to Optimise Ice Cream Production DMK Group, Germany’s largest dairy co-operative, intends to streamline the production network in its ice cream business unit. This involves selling its Waldfeucht-Haaren production site in North Rhine-Westphalia. Schwarz Produktion,...

Postler Ferguson creates fresh fish pack concept

Postler Ferguson creates fresh fish pack concept
August 28
09:32 2012

Design agency Postler Ferguson has created a fresh fish pack concept made out of polyethylene

In a statement, the firm said that the packages are intended for use at fresh fish counters. Constructed from a double layered polyethylene, they are airtight, resealable and can be filled with ice for transport to keep fish fresh.

Postler Ferguson co-founder Ian Ferguson told Packaging News: “Currently this project is just a concept, but we’ve had interest from some specialist fish retailers so hopefully we’ll be getting it into shops in some form someday soon.

“As designers we always look at the world around us with open eyes and we have been thinking about the fish industry for quite a while.

“In our design practice we work with quite complex problems that can often be tackled by an apparently simple design solution (or proposal in this case).

“For instance, if we make unpopular and abundant fish more attractive to the end consumer, we could trigger a chain of effects that could have a positive impact on the whole industry up to a better ecologic state of our immediate marine environment.”

The agency also said that supermarkets were expanding their fresh fish offering to include more sustainable species like gurnard, mackerel and skate.

It added: “These fish are cheaper and just as tasty, but customers often shy away from them because they are unfamiliar and occasionally just plain ugly.

“This fish packaging proposal helps put these fish back on equal standing with their more recognised brethren by placing them in an attractive and highly recognisable packaging solution.”


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements