FDBusiness.com

Premier Foods has completed the signing of a strategic global partnership with US-based Mondelēz International to renew the UK company’s long-standing licence to produce and market Cadbury branded cake and ambient dessert products. This is further to the announcement on 8 May 2017 which outlined the signing of a ‘Heads of Terms’ with Mondelēz International.

The new partnership is effective from 1 September 2017 and will run until 2022, with an option for Premier Foods to extend this to 2025, subject to meeting certain performance criteria. The total number of licenced countries is expanded from ten to 46 and now includes South Africa, Canada, Japan, China and India, amongst others. The agreement also includes the potential to use the full range of Cadbury brands in ambient cake such as Flake, Crunchie, Caramel and Marvellous Creations in addition to Mondelēz International’s Oreo brand.

Gavin Darby, chief executive of Premier Foods, comments: “Building on a relationship which now spans over 30 years, we are delighted to have completed the signing of this new strategic global partnership with Mondelēz International, and we look forward to working with them in years to come. We are particularly pleased about the expanded scope of geographies and brands, given the opportunity this provides us to further accelerate the growth of Premier Food’s International Business.”

Glenn Caton, president of Northern Europe at Mondelēz International, welcomes the ongoing partnership: “We are very proud of our long term partnership with Premier Foods and are delighted to be continuing to work together to nurture and develop our well-loved portfolio of brands and products. The future is bright for Cadbury cakes and for the people that love them.”