FDBusiness.com

Premier Foods Launches First For Batchelors With New Microwaveable Meal Pots

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Premier Foods Launches First For Batchelors With New Microwaveable Meal Pots

Premier Foods Launches First For Batchelors With New Microwaveable Meal Pots
October 06
10:43 2016

UK food group Premier Foods is investing in its Batchelors brand and moving it into the microwaveable ambient pots market for the first time in response to consumer demand for healthier, more convenient meal solutions. Three brand new product ranges, Batchelors High Veg Pots, Soup & Dippers and High Protein Pots, will be available in stores from mid-October and supported by a multi-million pound TV ad campaign kicking off in the New Year.

Yilmaz Erceyes, Brand Director for Savoury Meals at Premier Foods, comments: “We are seeing demand for convenient, time-saving products, but consumers are no longer willing to compromise on taste and nutritional value. These great tasting, single portion pots are ideal for lunchtime and deliver one of your five a day. The move into microwaveable ambient pots for Batchelors is an exciting opportunity for retailers as individual, ambient pots are growing at +9% . With the quick meals, snacks and soups category having an impressive 92% household penetration, we are targeting a broad range of shoppers.”

Batchelors High Veg Pots will be available in six tasty flavours, including Spinach Fusilli with Garlic & Mushroom Sauce and Red Pepper Noodles with Sweet Chilli Sauce – building on the popularity of Mediterranean and Oriental flavours.

Erceyes continues: “Our consumer testing has been invaluable, with excellent results that give us the confidence there is a place for these new pots within the market. Both the High Veg Pots and Soup & Dippers achieved outstanding scores when tested with consumers, which is very promising for retailers as only 10% of new products achieve this rating.”

Batchelors Soup & Dippers is designed to provide shoppers with new inspiration for lunchtime and aims to help increase average spend within the soup sector. Following insight that 41% of total soup occasions includes some type of bread or roll , the products offer thick, chunky soups with crispy bread croutons seasoned with black pepper. The range will be available in six flavours, including classics such as Tomato & Basil and Carrot & Coriander.

The new Batchelors trio is completed with the introduction of High Protein Pots. Shoppers are increasingly seeking healthier alternatives in convenient products, and these pots are helping retailers keep up with the trend for added value products. Protein rich products continue to gain momentum with beans, grains and lentils becoming more mainstream. The range will launch in four flavours, including Mexican Bean Chilli and Moroccan Chickpea Tagine.

The new products from Batchelors directly support two of Premier Foods recent health commitments to encourage healthier food choices, specifically its pledge to launch nutritious new products with higher levels of fibre, protein and macro nutrients and ensure at least three-quarters of the new products in its Grocery portfolio are ‘better for you’ choices.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 19, 2018Expo Drink & Wine
  • April 19, 2018GastroPan Exhibition
  • April 22, 2018Natural & Organic Products 
  • April 24, 2018Seafood Processing Global
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements