FDBusiness.com

Premier Foods Re-invents an Old Favourite With New Pot Variation

 Breaking News
  • Lactalis Expands in Infant Nutrition With €740 Million Acquisition Lactalis Group, the international dairy group based in Laval, France, is acquiring the Nutritional business of Aspen Pharmacare for €739.8 million (R12.9 billion). The business being acquired supplies a wide range of infant nutritional and growing-up milk products across both the premium and value segments. It manufactures and markets well established quality brands, including S-26, [...]...
  • Thatchers Cider to Invest £14 Million in New Cider Mill Thatchers Cider, the family owned English cider producer, is to invest £14 million in a new cider mill at its Myrtle Farm site in Somerset to meet growing demand for its products. The company has applied for planning permission and, if granted, the new mill would come on stream in 2019. “This investment is about our [...]...
  • Coca-Cola Great Britain Teams Up With Premier League Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work [...]...
  • Barry Callebaut Completes $30 Million Capacity Expansion in North America Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has announced the completion of several expansion investments in three of its North American facilities located in St Hyacinthe, Quebec; Chatham, Ontario; and St Albans, Vermont. The investments amount to close to US$30 million and are in line with previously announced plans. Recent investments [...]...
  • Strong First Half From Hilton Food Group Hilton Food Group, the UK-based leading specialist international food packing business, has reported a 25.0% increase in turnover to £863.6 million and by 24.5% on a constant currency basis for the 28 weeks to 15 July 2018. Volumes increased by 12.7% reflecting growth in the UK, Ireland and Australia. Operating profit for the first half [...]...

Premier Foods Re-invents an Old Favourite With New Pot Variation

Premier Foods Re-invents an Old Favourite With New Pot Variation
March 03
10:10 2017

Premier Foods is investing in its Batchelors brand by launching its much-loved Super Noodles range into convenient pots. With 4.6 million buyers each year, Super Noodles already has strong brand loyalty, and the new range of pots will aim to attract new shoppers into the Pot Snacks category, currently worth £163 million.

Batchelors Super Noodles will be the first Premier Foods product to benefit from the partnership between Premier and Japanese noodle leader, Nissin Foods. Nissin’s founder, Momofuku Ando, created the world’s first ever instant ramen products in 1958, and later in 1971, the first Pot type instant noodles, helping contribute to food culture around the world. The new pot format uses Nissin’s world leading noodle technology and will be produced at their production facility in Central Europe.

“We’re hugely excited about working with Nissin to take Batchelors Super Noodles into dry pots. As the demand for convenient and tasty snacks continues to grow, we believe entering this category will open up new occasions for Batchelors. Offering our much-loved Super Noodle flavours in a handy format will help bring new shoppers into the category as well as encouraging those who already love the brand to enjoy their favourite noodles more frequently,” comments Yilmaz Erceyes, Brand Director of Savoury Meals at Premier Foods.

Mitsuyuki Nishimori, Nissin’s Chief Representative for Europe, Middle East and Africa, adds: “The combination of Nissin’s noodle expertise with the strong brand equity of Batchelors is one of the key benefits of our partnership with Premier Foods. Thanks to teams on both sides, we’ve managed to bring our first product to market in less than a year, which is a great achievement. We believe that the new Batchelors pots deliver a superior taste that consumers will enjoy and we’re committed to collaborating with Premier on future developments in the months and years to come.”

Batchelors Super Noodle pots will be available in Chicken, BBQ Beef, Curry and Bacon flavours and the launch will be supported by an integrated trial campaign including Instore and Media support.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
  • September 30, 2018Trade Fair for Butchers, Caterers and Meat Industry (Meat Expo)
  • October 1, 2018Poznan International Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements