FDBusiness.com

Premier Foods Unveils New Look For Sharwoods

 Breaking News
  • Glanbia’s Strategic Evolution Continues Glanbia, the global nutrition group, has reported a 7% rise in wholly owned revenue from continuing operations to €2.387 billion (up 9.2% constant currency) for the financial year ended 30 December 2017. The drivers of this revenue growth were a 5.3% improvement in volume, a 0.2% increase in price and a 3.7% contribution from acquisitions. [...]...
  • Green Light For Acquisition of Bake & Co by Dr Oetker The European Commission has approved, under the EU Merger Regulation, the acquisition of Bake & Co of Belgium by Dr Oetker of Germany. Bake & Co supplies frozen bakery products sold as ‘bake-off’ to retail and food service customers. Dr Oetker is active in the supply of food products, alcoholic and non-alcoholic beverages, specialty phosphates, [...]...
  • Harrogate Water Announces Move to Recycled PET Plastic In a landmark move towards achieving a circular economy, Harrogate Water, Britain’s oldest bottled water brand, has announced it has successfully secured sufficient availability of recycled PET (rPET), to ensure all product shall contain 50 per cent recycled content from April 2018. The amount of recycled PET content, all guaranteed UK post-consumer supply, will match that [...]...
  • Meyn Introduces New Meyn Vent Cutter 240 For Vent Drilling at High Speeds The new Vent cutter 240 has been designed to operate at high speeds, up to 13,500 bph without sacrificing accuracy or adding yield loss. Optimal positioning of the bird relative to the vent knife before and during drilling ensures the most optimal cut independent of the weight ranges that are processed. The machine ensures consistently low [...]...
  • Arla Foods Achieves Record Organic Revenue Growth in 2017 Strong performances by Arla Foods’ global brands, its international markets, and the ingredients business ensured a year of high growth for international dairy co-operative Arla Foods in 2017, as it delivered a 27.4% increase in pre-paid milk price to its farmer owners, and a net profit of 2.8% of revenue within its target range. This was [...]...

Premier Foods Unveils New Look For Sharwoods

Premier Foods Unveils New Look For Sharwoods
November 22
08:25 2016

Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell.

Charged with increasing stand-out and helping consumers engage with the brand better, the agency used Visual Planning to identify an opportunity to take consumers on a culinary and sensorial journey with Sharwoods. Coley Porter Bell also developed a clear brand architecture helping navigation and allowing flexibility to accommodate future new product developments.

The new pack design features free brushstrokes comprised of vivid colours with the product’s name written in a free-form font giving a sense of adventure, modernity and impact on the shelf. Each of the ranges, Indian, Chinese and Thai is enveloped in a rich palette and symbols that are associated with the corresponding country.

James Ramsden, Executive Creative Director at Coley Porter Bell, comments:“Cooking sauces is a much more commoditized category than it used to be. For Sharwood’s, we had to elevate the brand to give consumers more of an experience – we wanted to bring to life the confidence and delicious sensations of cooking these foods.”

Yilmaz Erceyes, Category Marketing Director, Savoury Meals at Premier Foods, adds: “The magic ingredient CPB has is the unique way it approaches briefing, which is its Visual Planning™ workshop. This is where we create the design brief as a client and agency team together not with words but with images. I am convinced this was the key enabler for us to land on a brilliant new brand design for Sharwood’s that tested outstandingly well with consumers, significantly outperforming the previous design as well as the competitive set. I’m convinced this will be a key business driver for us in the new year.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 25, 2018fish international
  • February 27, 2018Warsaw Gastro Show
  • February 27, 2018Int'l Food Fair
  • February 28, 2018GAST
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements