Something went wrong with the connection!

FDBusiness.com

Premium Products Drive £2.3 Billion UK Ready Meals Market

 Breaking News

Premium Products Drive £2.3 Billion UK Ready Meals Market

Premium Products Drive £2.3 Billion UK Ready Meals Market
November 13
09:56 2013
Spread the love

Sales of ready meals by the major supermarkets topped £2.3 billion in the UK over the last year, according to market analyst IRI. Its research reveals that although the total ready meal market (frozen and chilled packs) is in decline, it is the traditional British premium ready meal dishes that are seeing the highest levels of growth – 7% unit and 8% value growth in the last year.

Nearly two-thirds of chilled ready meal sales are at the premium end – 92 million packs were sold in the last year, generating £293 million in revenue – as consumers renew their focus on quality and good value instead of looking at just the cheapest price.

“We’re becoming a nation of foodies absorbed in cookery programmes such as Jamie Oliver’s 30 Minute Meals and The Great British Bake Off but our ability to cook has fallen off a cliff,” says Richard Moule, director of analytics and shopper knowledge at IRI.

The stand out trend of the recession has been the shift in consumer spending to cope with a reduced disposable income. Nowhere is this better illustrated than with the trading down from eating out to dining in. So whilst the credit crunch kicked in, Premium Ready Meals surprised many by booming.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

    Subscribe Here



    Advertisements