FDBusiness.com

Premium Products Drive £2.3 Billion UK Ready Meals Market

 Breaking News
  • Nordzucker to Invest €100 Million in Swedish Sugar Production Nordzucker Group will concentrate its sugar production in Sweden at its factory in Örtofta and as part of this process the refinery at Arlöv will be closed. Around €100 million will be invested in the strategy. The project is expected to be completed in autumn 2021. Based at Braunschweig in Germany, Nordzucker Group is one [...]...
  • FrieslandCampina Plans to Build a Sustainable Dairy Processing Plant International dairy co-operative Royal FrieslandCampina is exploring options to build a sustainable and innovative dairy processing plant in the Netherlands. The plant is intended for the processing of member milk into fresh dairy products, ingredients used for the production of early life and adult nutrition, and for cheese manufacturing. It would be built according to [...]...
  • Microwaveable Crumb-coated Snacks With Perfect Crunch Crisp Sensation, global food coating system expert, has developed snack coatings that promise perfect, crispy results. With its latest innovation, the company will soon enable manufacturers to develop microwaveable crumb-coated snacks. The technical breakthrough, which has been highly anticipated by the market, all comes down to moisture control. Even if the product is kept in a [...]...
  • Heineken Opens First Brewery in Mozambique Heineken has officially opened its first brewery in Mozambique. The new brewery, incorporating the latest technologies, represents a US$100 million (€85 million) investment. Located in the province of Maputo, between the Marracuene and Manhiça districts, the brewery will have a production capacity of 0.8 million hectolitres. It recently started to brew Txilar, a brand-new beer [...]...
  • Müller Targets UK Natural Yogurt Market Müller, the UK’s most popular yogurt brand[1], has launched its first ever range of natural yogurt. Made with milk from British farms, the natural range is fat free, high in protein and includes 0% added sugar. With the launch of Müllerlight Natural and Müllerlight Greek Style Natural, the Official Yogurt of British Athletics[2] is continuing to target [...]...

Premium Products Drive £2.3 Billion UK Ready Meals Market

Premium Products Drive £2.3 Billion UK Ready Meals Market
November 13
09:56 2013

Sales of ready meals by the major supermarkets topped £2.3 billion in the UK over the last year, according to market analyst IRI. Its research reveals that although the total ready meal market (frozen and chilled packs) is in decline, it is the traditional British premium ready meal dishes that are seeing the highest levels of growth – 7% unit and 8% value growth in the last year.

Nearly two-thirds of chilled ready meal sales are at the premium end – 92 million packs were sold in the last year, generating £293 million in revenue – as consumers renew their focus on quality and good value instead of looking at just the cheapest price.

“We’re becoming a nation of foodies absorbed in cookery programmes such as Jamie Oliver’s 30 Minute Meals and The Great British Bake Off but our ability to cook has fallen off a cliff,” says Richard Moule, director of analytics and shopper knowledge at IRI.

The stand out trend of the recession has been the shift in consumer spending to cope with a reduced disposable income. Nowhere is this better illustrated than with the trading down from eating out to dining in. So whilst the credit crunch kicked in, Premium Ready Meals surprised many by booming.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements