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Premium Shelf Presentation – Marel Linerless Wraparound Labeler

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Premium Shelf Presentation – Marel Linerless Wraparound Labeler

Premium Shelf Presentation – Marel Linerless Wraparound Labeler
September 22
09:36 2017

Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact.

Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. It is designed for premium labeling of all popular tray sizes and is ideally suited for skin packs of poultry meat. By means of a fully automated procedure, this high-speed labeler can apply standard wraparound labels as well as C-wrap partial wraparound labels and top labels. Linerless labels provide all the benefits of self-adhesive labeling and cartonboard sleeves and add improved efficiency to it, as well as volume applications and environmental advantages.

Consistent On-shelf Format

A package label is an powerful means to get across a variety of messages. The linerless wraparound labels produced by Marel’s M360 offer plenty of space to communicate essential information. The increased print area provides extra surface for brand signage as well as product details. At the same time, these labels comply with all food-labeling regulations. Whatever solution is chosen, the Marel M360 takes care of a consistent on-shelf format. At the same time, the robust label can serve as a tamper seal for improved security and food safety.

Fixed-weight or Catch-weight

The M360 labeler can be applied very flexibly. It is available as a stand-alone unit for fixed-weight poultry packs or can be connected to a weighing unit such as a Marel weigh price labeler for catch-weight products.

Increased Uptime

The entire M360 configuration is quick and easy to set-up and use. Initiating and changing labeling programs is simple as ABC, which makes for increased efficiency and less downtime. As the labels make for 40% less reel weight compared to self-adhesive labels, reels can feature a larger number of labels. This means fewer reel changes are needed during production, which also adds to increased uptime.

Less Paper Use

The M360 uses labels which offer improved efficiency and increased application speed, with the ability of handling higher volumes. It is possible to run high-speed labeling at up to 100 packs per minute. “Linerless” means that this labeler needs no carrier backing paper to protect the self-adhesive layer of the label. Therefore such backing paper is not wasted. Instead, the back side of the label has received a special treatment so as to not stick to the underlying layer on the reel. All in all, sustainability is an important asset of linerless labeling. Reduction of both material costs and waste offer considerable environmental advantages.

For more information, please visit www.marel.com/m360-poultry.

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