FDBusiness.com

Produce World Launches Consumer-facing Brand

 Breaking News
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...
  • Dedicated Industry Forums Take on Packaging’s Hottest Topics Experts from major brands, such as Coca-Cola, Ella’s Kitchen and REN Clean Skincare, will take to the stage as part of the dedicated industry forums for the beauty, food and drink sectors at Packaging Innovations and Luxury Packaging London 2019. The show, which returns to Olympia on 11 & 12 September, will tackle the key subjects [...]...
  • Greene King Being Sold For £2.7 Billion CK Asset, which is one of the largest property developers in Hong Kong and an international investment group, has made a recommended £2.7 billion cash offer for Greene King, the UK’s leading integrated brewer and pub retailer operating over 2,700 pubs, restaurants and hotels across England, Wales and Scotland. Including debt, the enterprise value of [...]...

Produce World Launches Consumer-facing Brand

Produce World Launches Consumer-facing Brand
April 03
10:50 2013

The UK’s largest grower and supplier of fresh vegetables, Produce World, has launched a consumer-facing brand called Burgess Harvest Veg. The new brand will offer consumers the best-tasting British vegetables, grown in a seasonally simple format. Baby ruby potatoes are the first offering from the new brand, which have just launched on shelves in Co-Ops nationwide.

‘Growing Goodness’ is central to the Burgess Harvest Veg brand ethos, and the baby ruby potatoes reflect this through their quality and wholesome flavour. The Burgess family has been growing vegetables for decades and the Burgess Harvest Veg brand embodies the family’s passion and knowledge for the fresh produce sector.

Consumers want a one-stop vegetable solution and the Burgess Harvest Veg brand aims to meet this need. Locally grown, the baby ruby potato will please consumers who value convenience and consistency. The brand will appeal to foodies who consider taste and flavour essential when purchasing fresh vegetables.

Consumer insight has driven the development of the Burgess Harvest Veg brand and the baby ruby potatoes meet consumer expectations with a quick-cook time and vibrant colour, which will liven up meal times.

Andrew Ovens, marketing director of Produce World, says: “Burgess Harvest Veg is all about giving consumers the best-tasting vegetables in an easy-to-cook format. Our extensive consumer insight has told us that food preparation time is decreasing and has been for years, so the quick-to-cook and great tasting baby ruby potato is sure to please consumers.”

Burgess Harvest Veg baby ruby potatoes are high in fibre and are an essential source of vitamin C. The potatoes contain minerals that contribute to healthy blood and strong bones, and they have fewer calories than bread, rice and pasta offering a nutritional and healthy alternative to consumers.

Produce World is one of the largest expert growers and suppliers of high quality fresh vegetables in Europe. It is a privately owned business, founded by the Burgess family in 1898. Its sourcing is a combination  of produce from its own farms , joint-ventures, and collaborative working with dedicated grower groups, supplying a variety of root vegetables, potatoes, brassicas, alliums, and organic produce to leading retailers, food service and manufacturing customers.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements