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Product of the Year 2018 Now Open For Entries

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Product of the Year 2018 Now Open For Entries

Product of the Year 2018 Now Open For Entries
May 19
09:18 2017

Product of the Year – the UK’s largest independent survey of product innovation – is now in its 14th year running. The prestigious awards, open to all FMCG retailer and branded products, shine a spotlight on the most innovative products launched within the past 18 months. Voted for by over 11,500 consumers, winning products gain more than £730,000 worth of media coverage across consumer, trade and product-specific titles, ensuring continued support throughout the award-winning year.

Products that receive the coveted Product of the Year seal of approval are able to use it as their key promotional platform throughout the year, including in all consumer and trade, broadcast and print advertising, and social media, plus in-store and on packaging. Typically, this results in sales increases of between 10-15% as a minimum – previous winners have reported a sales uplift of 135% as a direct result of their win.

The 2017 awards were the launchpad for a hugely successful Instagrammer influencer campaign, reaching over 340,000 people and securing over 8,800 likes. #ProductoftheYear trended once again on Twitter, gaining 3.5 million views and crowning 2017 a record breaking year for consumer engagement.

Mike Nolan, Product of the Year CEO, says: “With the FMCG market becoming more and more saturated each year, Product of the Year creates a tangible point of difference for innovative new products aiming to stand out from the crowd. Consumers know and trust the logo and each year we have some of the biggest and best brands vying for the exclusive stamp of approval. To top the incredibly successful 2017 campaign, the 2018 awards season will see a renewed focus on digital exposure, reflecting the ongoing shift in consumer behaviour towards online engagement.”

Entries for the awards must be submitted by 31st July 2017. The products then undergo an independent judging process and are voted for by consumers as Product of the Year 2018. The overall winners will be invited to celebrate together at a glittering awards ceremony held in late January 2018.

Enter your product direct at: http://productoftheyear.co.uk/

Full list of 2017 Product of the Year winners across 38 categories:

Product, Category, Company

Andrex Classic Clean, Toilet Tissue, Kimberly-Clark

Ariel 3 in 1 Pods, Laundry Detergent, Procter & Gamble

Arla BOB, Milk, Arla Foods

Asda Extra Special Sausages, Food, Asda Stores Ltd

Asda Wonky Veg Box, Healthy Food, Asda Stores Ltd

Bassetts Multivitamin 7-11 Raspberry, Kids Vitamin, Ernest Jackson

Benadryl Allergy NaturEase Nasal Spray, General Healthcare, Johnson & Johnson Ltd

Bisto Best Ready to Use Gravy Sauce, Sauce, Premier Foods

Celebrations Pouch, Chocolate, Mars Chocolate UK

Cheerios Oat Crisp, Cereal, Nestlé Cereal Partners

Clover Original, Spread, Dairy Crest

Comfort Pure Ultra Concentrate, Baby Care, Unilever

Dr Oetker Ristorante Large, Pizza, Dr Oetker UK

Dr Oetker The Chocolate Dessert Pizza, Frozen Dessert, Dr Oetker UK

Energizer Recharge Extreme Battery, Household, Energizer Group Ltd

Flora Freedom Dairy Free Spread, Dairy Free Spread, Unilever

Gillette Fusion Pro-Shield with Flexball Technology, Men’s Razor, Procter & Gamble

Golden Oreo, Teatime Treats, Mondelez International

Gourmet Soup, Cat Food, Nestlé Purina Petcare

Hovis Soft White, Bakery, Hovis Ltd

Hyde & Sleep Mattress, Mattresses, Hyde & Sleep

Kiddylicious Wafers, Baby Food, Kiddylicious

Lenor Fabric Conditioner, Fabric Conditioner, Procter & Gamble

ller Corner Fruit & Crunch, Family Yogurt, Müller Dairy UK

Müller Simply Bliss, Yogurt, Müller Dairy UK

NIVEA Daily Essentials Cleansing Wipes Micellar Wipes, Skin Care, Beiersdorf UK Ltd

Oral-B 3D White Luxe Whitening Accelerator, Toothpaste, Procter & Gamble

Oral-B GENIUS Toothbrush, Oral Care, Procter & Gamble

Oxo Stock Pot, Seasoning, Premier Foods

Purina Dentalife Daily Oral Care, Dog Care, Nestlé Purina Petcare

Seriously Strong Vintage Spreadable, Cheese, Lactalis McLelland

Skittles Tropical, Sweets, The Wrigley Company Ltd

SodaStream Power Sparkling Water Maker, Drinks System, SodaStream

Soltan Protect & Repel, Sun Care, Walgreens Boots Alliance

Sparkling Ice, No Added Sugar Drink, Talking Rain Beverage Company

Tetley Super Everyday Tea, Hot Beverage, Tata Global Beverages

Uncle Ben’s Rice & Grains, Rice & Grains, Mars Food

Weetabix Protein, Protein Cereal, Weetabix Food Company

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