FDBusiness.com

Frozen protein yogurt brand ProYo is set to debut new packaging and branding, as it seeks to boldly answer millennials’ demand for brands with vibrant personalities and convenient on-the-go packaging.

The new-look features a hint to future innovation, with a sleek new trademark and logo that speaks to the company’s future by reducing the emphasis on the “yo” part of the name; ProYo has plans to expand beyond yogurt-based offerings and into new categories in the near future.

There is also a focus on ingredients: the new packaging is exceptionally clean and refreshing and emphasises the premium ingredients, taste, and dense nutrition that has made ProYo popular among shoppers, it said.

ProYo’s protein-powered frozen yogurt is available in four flavours: Dutch chocolate, blueberry pomegranate, vanilla bean and banana vanilla. Made with cultured probiotic yogurt, each serving of ProYo yogurt delivers 20g of protein, a daily serving of probiotics, only 140 calories and 2g of fat, and a good source of fibre. All ingredients are also certified gluten-free, soy-free, non-GMO and diabetic-friendly.

The frozen yogurt can now be purchased in three-pack cartons with a recommended sale price of $6.99, individual tubes for $2.49 and, soon, as a three-pack of single-serving cups with a recommended price of $6.99. The single-serving tubes, which now feature the new logo and branding, are perfect on their own or as a base for a smoothie; while the single-serving cups, debuting at Expo West, are ideal for creating a breakfast bowl packed with protein, the brand said.

ProYo founder Nathan Carey said: “While our flavours and protein-packed nutrition will blow your mind, we’re always looking for ways to improve our product so that our consumers can easily fit ProYo into their daily lives. We carefully listened to feedback from our fans and retail partners and are pumped to showcase our new brand and packaging that make eating an awesome, high-protein food even easier.”