FDBusiness.com

Puratos Introduces Topfil, Fruit Fillings with Wild Berries

 Breaking News
  • Heineken Delivers Strong Top-line Growth in 2019 Global brewer Heineken achieved 5.6% organic growth in net revenue (beia) to €23.894 billion for 2019 and operating profit grew 3.9% organically to €4.020 billion. However, the operating profit margin...
  • Molson Coors Partners With e.fundamentals to Help Drive UK Online Sales Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. E.fundamentals’ service...
  • Manor Farm Wins IFSA Best Sustainable Food Product Award 2020 Irish chicken producer Manor Farm has won the IFSA (Irish Foodservice Suppliers Alliance) Best Sustainable Food Product Award 2020. Manor Farm, received the award for the company’s ‘Farmers to Market’...
  • Heineken Announces CEO Succession Jean-François van Boxmeer (pictured left), Chairman and CEO of Heineken, is to step down following his successful 15 year leadership of the company. He will be succeeded by Dolf van...
  • DMK Group Aims to Optimise Ice Cream Production DMK Group, Germany’s largest dairy co-operative, intends to streamline the production network in its ice cream business unit. This involves selling its Waldfeucht-Haaren production site in North Rhine-Westphalia. Schwarz Produktion,...

Puratos Introduces Topfil, Fruit Fillings with Wild Berries

February 15
09:31 2014

With the new Topfil range of fruit fillings, Puratos introduces the superior taste of wild berries to its bakery, patisserie and chocolate customers. The Topfil range includes up to 60% of wild fruit sourced directly from the Baltic forests.

Consumer tests have shown that consumers are more willing to purchase products that contain wild berries rather than cultivated berries. In addition, sensory taste panels show an outspoken preference for the taste of wild berries as they offer a fuller flavour. In response to these trends, Puratos has introduced the Topfil range of wild berry fruit fillings.

Handpicked in the forests of the North

These berries grow in abundance in the Baltic forests, where they are handpicked of the wild bush during summer, when these berries produce their fullest flavour. Next, they are processed at the Puratos state-of-the-art factory in Latvia into fruit fillings with a fresh fruit content of up to 60%. Because wild berries are 100% natural, they have a fuller, more intense and more natural taste than cultivated berries, which contain more water resulting in a diluted taste.

Advantages for customers and consumers

Thanks for their full flavour of the wild, Topfil fruit fillings offer an array of advantages for both customers and consumers. Customers can enjoy a natural product with year-round availability, as well as full traceability and a product that is guaranteed natural. Also, because Puratos is right at the source, it can offer a superior product at a competitive price.
For consumers, the Topfil range offers a wild and superior tasting product, which is preferred over cultivated products, as market research has indicated. In addition, there is a new market trend for patisserie with wild berries, which is perceived as new and unique.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements