FDBusiness.com

Puratos has launched a Virtual Innovation Centre to support their customers in bakery, patisserie and chocolate in creating the best finished goods. Puratos’ know-how is now available 24/7.

As an innovator in the bakery, patisserie and chocolate industry, with the Virtual Innovation Centre Puratos expands their services from the existing 81 physical Innovation Centres with 463 experts around the world. No matter where the customer is based, this new platform provides resources and expertise that can help make their business even more successful.

“Innovation is at the heart of our business. This is reflected not only in the quality of our products but also in the innovation of our services,” says Daniel Malcorps, CEO of Puratos. “With our Virtual Innovation Center, we are proud to offer a service based on state-of-the-art technologies while at the same time keeping the human contact with our experts which no technology can replace.”

Expertise anytime, anywhere

The Virtual Innovation Centre can provide customers with one-on-one assistance on every aspect of product development.

The support features:

• Live Chat sessions with international and local technical advisors who can provide personalised solutions to customers’ challenges.
• A schedule for the live chat sessions is available here.
• A Virtual Advisor offering customers 24/7 advice on their finished goods.
• A Recipe Database (180+) where customers can find the inspiration to create tomorrow’s recipes.

In addition to these features, the Puratos 360° virtual tour brings the physical Innovation Centre directly to the customers’ work space. A virtual walkthrough allows them to explore the centre and discover some of the available services of Puratos without having to travel to the location. “We want to help our customers to create the products and solutions that allow their business to become even more successful. The Virtual Innovation Center is instrumental in making this happen 24/7 from anywhere in the world,” says Philippe Arnauts, Group Communication Manager.

Evolving technologies. Same objective

The world offers new technologies, yet our objective to help Puratos customers create the best finished goods remains intact. Puratos believes that providing more convenient services to their customers will lead to a better experience.

Puratos invites customers to immerse themselves in a digital viewing experience of its Virtual Innovation Centre. A viewmaster is available and comes with reels which showcase three different functionalities of the Virtual Innovation Centre: live chat, virtual advisor and a recipe database (180+).

Learn more and get the real-life experience in the Puratos Virtual Innovation Centre: www.puratos.com/virtual.