FDBusiness.com

PureCircle begins commercialisation of Reb D stevia

 Breaking News
  • Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content. “These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris [...]...
  • JDE Invests Heavily in Kenco Coffee Company Rebrand Jacobs Douwe Egberts (JDE) Professional has unveiled a fresh, new brand positioning for Kenco The Coffee Company, complete with a bold new logo and pack design. The new design brings to life the heritage, passion and expertise behind the well-loved brand, helping to further boost value and volume growth across the sector. The Kenco brand is [...]...
  • ABP Food Group in £22 Million Renewable Energy Project A £22 million investment by ABP Food Group’s renewable division in a green energy plant will produce enough sustainable energy to power the equivalent of 12,000 homes. ABP’s renewables division, Olleco, has just opened the new 15 MW Anaerobic Digestion facility in Aylesbury, Buckinghamshire. The ABP Food Group facility is located adjacent to the Arla dairy, [...]...
  • How Steel Packaging Contributes to Saving Food A new film from APEAL, the Association of European Producers of Steel for Packaging, has been launched to highlight the unique preservation qualities of steel packaging. Having recently welcomed the European Parliament’s (EP) initiative report – Resource efficiency: reducing food waste, improving food safety – APEAL is increasing its own efforts to drive improvements in managing food waste [...]...
  • New Website Brings Easy Access to Food Processing Equipment Interfood Technology has launched a new website to provide an easy-to-use resource for sourcing the latest in food technology and processing equipment. The site has been introduced to coincide with the company’s relocation to new, larger premises and marks another significant investment in Interfood’s development. The main reasons behind the complete revamp from the company’s previous [...]...

PureCircle begins commercialisation of Reb D stevia

March 02
14:05 2013

Stevia products manufacturer PureCircle has announced that it has achieved what the company calls “a major milestone” as the company prepares to commercialise its latest stevia innovation, PureCircle’s high purity Reb D. Following a detailed safety evaluation by an independent expert panel, PureCircle’s high purity Reb D has received self-affirmed GRAS status, and PureCircle has elected to formally submit its GRAS notification to the FDA for the agency’s additional safety review.

PureCircle says that its research has identified high purity Reb D as having one of the best sweetness profiles of any steviol glycoside from the stevia leaf. The clean sweetness of PureCircle’s high purity Reb D will, according to the company, further enable customers to develop naturally sweetened formulations with very low to no calories, particularly in food and beverages with higher sweetness levels, such as carbonated soft drinks. PureCircle believes that its commercialisation will play an integral role in extending the company’s breakthrough Stevia 3.0 innovation platform alongside other next generation innovations, such as PureCircle Alpha, SG95 and PureCircle flavor NSF-02.

PureCircle said that its Reb D commercialisation follows more than a decade of research and development that takes advantage of breakthroughs across the company’s entire vertically integrated supply chain. The development is said to have been made possible as a result of discoveries through PureCircle’s Comprehensive Breeding Program involving in-house and partner (3rd party) breeding centres, its agricultural investment across Paraguay, Kenya, China and the United States and its extraction and purification capabilities. In addition to proprietary high Reb D content leaf varieties, PureCircle has now secured process, method and application patents to protect this new innovation, including a suite of more than 25 patents and patent applications for the ingredient.

According to PureCircle, it has begun collaborating with several customers on product development, with primary focus on initial introductions in the United States. Substantial investments are focused on scaling this new technology with plans for targeted market introduction as early as the second half of 2013.

“With PureCircle’s Stevia 3.0 platform we are bringing our customers the next generation of stevia solutions,” said Magomet Malsagov, CEO at PureCircle. “We are confident that PureCircle’s Reb D introduction will be a powerful new addition to this platform and will unlock new reduced and zero calorie food and beverage solutions. Over the past two years, we have dramatically accelerated the pace of new stevia solutions to the global market. PureCircle was founded on the knowledge that the stevia leaf is a vast source of innovation and we continue to have a rich pipeline of future solutions to come.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements