FDBusiness.com

PureCircle Reports Stevia Use in Beverages and Foods Expanding Rapidly

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

PureCircle Reports Stevia Use in Beverages and Foods Expanding Rapidly

PureCircle Reports Stevia Use in Beverages and Foods Expanding Rapidly
September 07
10:28 2017

PureCircle, the leading global innovator and supplier of stevia sweeteners, reports that the use of stevia in beverage and food products is expanding rapidly. In the second quarter of 2017, the percentage of beverage and food products launched containing stevia increased +13% versus the comparable period in 2016. That data, and all data contained herein, is from Mintel Group, an independent data provider and market intelligence agency and has been commissioned by PureCircle*.

The companies launching these new products with stevia, according to Mintel, include: The Coca-Cola Company, Danone, Kraft Heinz, Nestle, PepsiCo and Unilever. In the second quarter of this year, the percentage of food and beverage products with stevia launched globally by these companies plus others nearly doubled such products launched in the second quarter of 2012.

Looking at this second quarter data separately for beverages and foods, the percentage of global food introductions with stevia increased +57% from 2012 to 2017.  The percentage of global beverage product introductions with stevia increased at an even greater rate, up +161% from 2012 to this year.

Looking at the different beverage and food categories, carbonated soft drinks accounted for 9% of global launches of products containing stevia in the second quarter of this year. Within the carbonated soft drink category, the percentage of products launched with stevia increased 27% between the second quarter of 2016 and 2017.  Juice drinks with stevia launches also accounted for 9%, also posting a +27% increase.  The top-5 categories in terms of new product launches with stevia in Q2 2017 were: snacks, other beverages, carbonated soft drinks, dairy, and juice drinks.  Among the categories posting the highest growth rates were “sugar and gum confectionery” with a +125% increase and “sports and energy drinks” with a +102% increase.

The new beverage and food product launches with stevia are occurring worldwide with all global regions participating.  Of the total new food and beverage products launched with stevia in the second quarter of 2017, 40% of launches were in Asia Pacific, 21% in Europe, 19% in North America, 17% in Latin America, and 3% in Middle East Africa.

Mintel research also indicates that use of “natural origin” sweeteners is sharply on the rise.  When looking at products launched globally with high intensity sweeteners (as defined by sucralose, aspartame, acesulfame potassium, and stevia), just 9% of products used stevia in 2010.  Acesulfame potassium (also known as ace-K), sucralose and aspartame dominated.  But much has changed.  As of August, 2017, stevia was used in 27% of new products launched using high intensity sweeteners so far this year.  Stevia was more widely used in those new product launches than aspartame.

PureCircle produces and sells a wide range of stevia-based sweeteners.  Due largely to PureCircle’s research, development and innovation, its stevia-based sweeteners offer sugar-like taste and zero calories.  These great-tasting, from-nature sweeteners — often used in combinations with each other — work well in many beverages and foods, providing value for beverage and food companies.

* The data used in this analysis was pulled from Mintel Global New Products Database (GNPD) on August 29, 2017.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements