FDBusiness.com

PureCircle Successfully Produces New StarLeaf™ Stevia Extract With High Degree of Sugar-Like Taste

 Breaking News
  • Firmenich Launches Advanced Natural Flavour Solutions For High Protein Beverages Firmenich, the world’s largest privately-owned company in the flavour and fragrance industry, has officially launched its Protein Shield Flavors, a new line of natural flavour solutions aimed to help developers address the challenges they face when creating beverage products with high protein content. “These natural solutions confirm Firmenich’s deep commitment to advancing health and wellness,” says Chris [...]...
  • JDE Invests Heavily in Kenco Coffee Company Rebrand Jacobs Douwe Egberts (JDE) Professional has unveiled a fresh, new brand positioning for Kenco The Coffee Company, complete with a bold new logo and pack design. The new design brings to life the heritage, passion and expertise behind the well-loved brand, helping to further boost value and volume growth across the sector. The Kenco brand is [...]...
  • ABP Food Group in £22 Million Renewable Energy Project A £22 million investment by ABP Food Group’s renewable division in a green energy plant will produce enough sustainable energy to power the equivalent of 12,000 homes. ABP’s renewables division, Olleco, has just opened the new 15 MW Anaerobic Digestion facility in Aylesbury, Buckinghamshire. The ABP Food Group facility is located adjacent to the Arla dairy, [...]...
  • How Steel Packaging Contributes to Saving Food A new film from APEAL, the Association of European Producers of Steel for Packaging, has been launched to highlight the unique preservation qualities of steel packaging. Having recently welcomed the European Parliament’s (EP) initiative report – Resource efficiency: reducing food waste, improving food safety – APEAL is increasing its own efforts to drive improvements in managing food waste [...]...
  • New Website Brings Easy Access to Food Processing Equipment Interfood Technology has launched a new website to provide an easy-to-use resource for sourcing the latest in food technology and processing equipment. The site has been introduced to coincide with the company’s relocation to new, larger premises and marks another significant investment in Interfood’s development. The main reasons behind the complete revamp from the company’s previous [...]...

PureCircle Successfully Produces New StarLeaf™ Stevia Extract With High Degree of Sugar-Like Taste

PureCircle Successfully Produces New StarLeaf™ Stevia Extract With High Degree of Sugar-Like Taste
June 21
09:42 2017

PureCircle, the world’s leading producer and innovator of stevia ingredients for the global beverage and food industry, has announced the successful production of the first stevia leaf extract from the new, breakthrough, proprietary stevia leaf – StarLeaf™ stevia.

StarLeaf stevia contains over 20 times more sugar-like steviol glycoside content compared to standard stevia leaf varieties. The extract from this non-GMO proprietary leaf variety provides beverage and food developers a plant-based, zero-calorie sweetener to produce finished products with more upfront sweetness, no bitter linger and a sugar-like taste.

Based on this successful production, PureCircle has expanded this variety to commercial scale and will plant it in thousands of hectares. When these plants are harvested, customers will benefit from increased availability of these sugar-like glycosides. This new variety will support developers in achieving deeper levels of sugar reduction in their final products without sacrificing taste.

The StarLeaf stevia leaf is a product of the company’s long term investment of $100 million in its PureCircle Stevia Agronomy Program, announced last year. This program has a history of providing agricultural breakthroughs in stevia development. The Program supports PureCircle’s goal of creating the world’s largest, non-GMO stevia supply from plant to ingredient, to meet the demands of the global food and beverage industry.

Commenting on the planting of StarLeaf stevia for commercial production, James Foxton, Vice President of Agricultural Operations, says: “This leaf is the result of our significant investment in agronomic research, and we are delighted to plant for the commercial production of StarLeaf stevia extract. We work tirelessly with our customers to achieve deeper sugar reductions to maintain the great taste of their products. StarLeaf stevia will significantly support those efforts. The steviol glycosides in StarLeaf stevia are the most sought because they taste so similar to sugar. We are proud to be the first in the industry to naturally increase the supply of these steviol glycosides in this way.”

StarLeaf stevia is pollinated by PureCircle’s thousands of bees, which are integral to the growth and development of StarLeaf stevia.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 19, 2017PMA Fresh Summit 2017
  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements