FDBusiness.com

PureCircle welcomes final approval of stevia in the European Union

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

PureCircle welcomes final approval of stevia in the European Union

PureCircle welcomes final approval of stevia in the European Union
November 10
11:42 2011

PureCircle, the world’s leading producer and marketer of high purity stevia products welcomes the final approval of the EU Commission’s Regulation to authorize the use of steviol glycosides in foods and beverages in the European Union.


Jordi Ferre, President Commercial Division for PureCircle Limited stated, “This is a very important day for the stevia industry, food and beverage manufacturers and consumers in Europe.  Stevia, the no-calorie, natural sweetener, will play an important role in addressing consumer interest in healthier diets and sustainable ingredients, as well as to help offset rising commodity costs for our customers.”
The regulation permitting the sale and use of steviol glycosides has now been published in the Official Journal of the European Union as of November 12th.  Twenty calendar days following this publication date, the regulation will enter into force and will be binding in its entirety and directly applicable in the EU Member States, allowing for sale of products formulated with steviol glycosides as early as December 2nd.
Food and Beverages sweetened with stevia are increasingly being launched around the world, from dairy to beverages to confections.   France, which allowed for an interim approval of high purity stevia extract Reb A in 2009, has enjoyed rapid growth in consumer awareness, behind successful new product launches.  In the latest research study by the PureCircle Insights Group, awareness of the sweetener among the general population had already reached 47% by July 2011.
“PureCircle and our customers have been preparing for some time in anticipation of European approval.  Our entire line of stevia ingredients, including our recent launch of breakthrough sweetener PureCircle Alpha, fully meets EU specifications.  With our portfolio of solutions and our broad reach through joint ventures with leaders in the sugar industry, including Nordzucker and Tereos, we are fully prepared for a new exciting stage of stevia development in Europe,” stated Jason Hecker, VP Global Marketing and Innovation for PureCircle Limited.

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements