FDBusiness.com

Purely Sedona adds lightweight PET bottle

 Breaking News
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...
  • ABP’s Olleco on Shortlist For Davos Sustainability Award ABP Food Group’s renewable division, Olleco, has been shortlisted for a prestigious ‘Circular’ sustainability award for its development of a circular economy model with McDonald’s and Arla Foods in the UK. The awards are an initiative of the World Economic Forum and the Forum of Young Global Leaders and winners will be announced at the [...]...
  • Arla Foods Acquires Middle East and Africa Kraft Branded Cheese Business From Mondeléz International European dairy co-operative Arla Foods has reached an agreement with US-based international confectionery, food, and beverage company Mondeléz International to acquire its processed cheese business in the Middle East region, which is currently licensed under the Kraft brand. The acquisition also gives Arla full ownership of a state-of-the-art cheese production site in Bahrain, which provides [...]...
  • UK Grocery Market Growth Cools as Christmas Nears Despite retailers and shoppers getting into the festive spirit, the latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 2 December 2018, show the sector is now growing at 2.0% – its slowest rate since March 2017. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Consumers are benefiting [...]...

Purely Sedona adds lightweight PET bottle

June 27
12:18 2016

Purely-Sedona-photo-2Artesian spring water product, Purely Sedona, has been launched in lightweight PET containers designed by ScorCreative, the structural design studio co-located at plastic packaging manufacturer Amcor Rigid Plastics.

The 500ml and 1 litre proprietary bottles deliver “a highly attractive and eye-catching look which differentiates Purely Sedona from competitive products in the highly competitive premium water category”, Amcor said.

Sedona Bottling already offers the premium spring water in glass but sought to create a PET bottle family as well for certain venues, according to Cady Gokey, president of Sedona Bottling Co. In collaboration with ScorCreative, Sedona Bottling undertook a rebranding of an existing stock PET bottle.

“We wanted a package that looked like glass and had the same performance,” said Gokey. “PET bottles are a necessary option in certain venues like tourist events, pools, schools, hotels, and restaurants, thus allowing the brand to be more accessible.”

Purely Sedona originates from a protected artesian spring in the Oak Creek Canyon in Sedona, Arizona. The water that emerges from the canyon is naturally purified, yet it retains the trace minerals and electrolytes that set it apart from competitors, according to Sedona Bottling. The water’s natural filtration process eliminates contaminants while retaining key minerals that deliver better flavour and nutritional benefits, it said. Oak Creek Canyon water also has a natural pH of 8, making it naturally less acidic than other spring water, and that perfect balance – enhanced by a proprietary filtration and ozonation process – allows the water to help detoxify the body while supporting optimum health and vitality.

ScorCreative focused on a medicinal style design to showcase the purity and healing properties that are said to be derived from the spring water. The novel retro design is tall and sleek and similar to a Boston round-style bottle. The glass-like container incorporates a 28mm black closure to convey the look of an old-time pharmacy tonic bottle, Amcor added.

The ScorCreative design team worked closely with Sedona Bottling to meet its branding requirements while also satisfying engineering demands surrounding the base, shoulder, and stacking issues.

“ScorCreative did a phenomenal job of converting the glass bottle into PET,” concluded Gokey.

 

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements