Purity’s Juiceburst new branding design

 Breaking News
  • Building the Unilever of the Future Unilever has announced the next steps in its transformation into a simpler, more agile and more focused business. The changes are designed to further drive long-term performance and shareholder value, and build upon the company’s Connected 4 Growth programme. Unilever will simplify its corporate structure. This entails moving from two legal entities – Unilever NV and [...]...
  • Irish Whiskey Association Welcomes 14% Increase in Exports in 2017 Irish whiskey exports recorded a 14.2% increase in value in 2017, according to the Central Statistics Office’s (CSO) 2017 Trade Statistics report. Irish whiskey is exported to over 135 international markets. The category saw a 16.7% increase in exports to the US, its largest export market; a 15.7% increase in exports to Canada and 9.2% increase in [...]...
  • 1 in 5 Meals Eaten Out of Home as European Consumers Favour Service Over Home Cooking More flexible menus and an increase of meal occasions from breakfast and all day brunch through to dinner has led to a €4.1 billion increase in food service sales in 2017 to €335.9 billion according to a new report launched by IRI GIRA Foodservice. One in five meals (18% of all meals) are consumed outside the [...]...
  • Nestlé UK & Ireland Cuts More Than 60 Billion Calories in Just Three Years The amount of sugar in Nestlé’s UK and Irish products has been reduced by more than 2.6 billion teaspoons since 2015 thanks to an ongoing, intensive programme of innovation and reformulation. A report, issued by Nestlé, reveals that more than 60 billion calories have also been removed from Nestlé UK & Ireland’s portfolio in the [...]...
  • Müller Targets New Segments of UK Yogurt Category Müller UK & Ireland has announced two new yogurt products as it continues to develop, manufacture and market a new generation of branded yogurt and desserts products. The dairy company, which is the Official Yogurt of British Athletics*, has revealed Müller Quark Yogurt and Müller Corner Lactose Free*, with both products launching in March and May [...]...

Purity’s Juiceburst new branding design

March 04
12:26 2016

APPLE_CORE_ON_WTPurity Soft Drinks has undertaken a major update of its Juiceburst brand of drinks, with a new bottle design and more prominent logo enhancing the range’s promise of a full portion of fruit in every bottle.

The company has also revised the contents of the bottle, cutting the amount of added sugar by 20% across the range, equating to a 40% added-sugar reduction in three years after the changes it made in 2013.

following the changes made in 2013. At the same time, taste scores are improving as research from independent consumer panel tests show. No mean feat – and one that the business is proud to have achieved.

Juiceburst has seen growth of 20% in each of the last two years and latest figures suggest that the brand is proven to grow the juice and juice drink category, with retailers who stock the range seeing an average category growth of 22% against those that don’t.

Purity Soft Drinks CEO David Bell said: “We are not afraid to take risks and take on challenges, a great example being the Schools Approved range. We had just 12 weeks from idea to launch to get the product out there in the market. The industry needs change and we are helping to drive this. We have relaunched with what we believe is a better-for-you soft drink, whilst still delivering great taste to our key consumer.

“A key point of difference is our use of technology. Juiceburst is the world’s first digitally interactive soft drink brand – all packaging is interactive, meaning consumers can find out more about the product and play games using the Blippar app. This really appeals to our target audience, who are the generation of technology.

“Our aim is to cut the added-sugar by a further 10% come 2017 and we have just began to produce a multi-pack of our Schools Approved Juiceburst range for the lunchbox market. Around half of all school meals are taken as a packed lunch, so this represents a good opportunity for us and the retailers.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 18, 2018ProWein
  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here