FDBusiness.com

Purity’s Juiceburst new branding design

 Breaking News
  • Danone Investing €280 Million at Evian Production Site Danone has opened a state-of-the-art production facility at Evian-les-Bains in the French Alps to support the future growth of evian, the international water brand that is sold in more than 140 countries. After six years of construction and transformation, the new look site combines greater operational efficiency, new technology and the highest quality processes with [...]...
  • European Grocery Shoppers Become Digital Infoseekers as Cost of Shopping Continues to Rise According to a survey of European shoppers by IRI, the big data and technology expert for consumer industries, the increasing use of the Internet, particularly via smart phones, is helping shoppers to find information on promotions and offers that will help them reduce the cost of their grocery shop. The survey, which was conducted among shoppers [...]...
  • California Almonds Continue to Inspire New Products Worldwide New data from Innova Market Insights reveals that California almonds were the number one nut used in new products worldwide in 2016, the tenth year that almonds have held the lead position for nuts used in new product introductions. According to the Innova Global New Products Report, almonds were featured in 38 percent of new [...]...
  • Premium Shelf Presentation – Marel Linerless Wraparound Labeler Consumers feel much more tempted to buy poultry meat products when trays are attractively packed and labeled. It is therefore of high importance to present a premium presentation. The new Marel M360 labeler will provide wrap-around labels with great shelf impact. Marel’s M360 standard wrap-around labeler makes use of the latest technologies in flexible linerless labeling. [...]...
  • Springhill Farms Upgrade – Biomethane to the Grid and CO2 to the Tomatoes In the heart of the English countryside, Springhill Farms makes the very most of agricultural waste. Upgraded biogas is injected into the national gas grid, while the carbon dioxide (CO2) by-product goes straight to the farms’ tomato greenhouses. The gas produced during anaerobic digestion consists roughly of 60 percent methane and 40 percent CO2. Until recently, [...]...

Purity’s Juiceburst new branding design

March 04
12:26 2016

APPLE_CORE_ON_WTPurity Soft Drinks has undertaken a major update of its Juiceburst brand of drinks, with a new bottle design and more prominent logo enhancing the range’s promise of a full portion of fruit in every bottle.

The company has also revised the contents of the bottle, cutting the amount of added sugar by 20% across the range, equating to a 40% added-sugar reduction in three years after the changes it made in 2013.

following the changes made in 2013. At the same time, taste scores are improving as research from independent consumer panel tests show. No mean feat – and one that the business is proud to have achieved.

Juiceburst has seen growth of 20% in each of the last two years and latest figures suggest that the brand is proven to grow the juice and juice drink category, with retailers who stock the range seeing an average category growth of 22% against those that don’t.

Purity Soft Drinks CEO David Bell said: “We are not afraid to take risks and take on challenges, a great example being the Schools Approved range. We had just 12 weeks from idea to launch to get the product out there in the market. The industry needs change and we are helping to drive this. We have relaunched with what we believe is a better-for-you soft drink, whilst still delivering great taste to our key consumer.

“A key point of difference is our use of technology. Juiceburst is the world’s first digitally interactive soft drink brand – all packaging is interactive, meaning consumers can find out more about the product and play games using the Blippar app. This really appeals to our target audience, who are the generation of technology.

“Our aim is to cut the added-sugar by a further 10% come 2017 and we have just began to produce a multi-pack of our Schools Approved Juiceburst range for the lunchbox market. Around half of all school meals are taken as a packed lunch, so this represents a good opportunity for us and the retailers.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 22, 2017Global Summit on Food & Beverages
  • September 26, 2017FHM2017
  • September 26, 2017POWTECH
  • October 7, 2017ORGANIC TRADE FORUM 2017 (Anuga)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements